What We're Reading: Page 72
Industry reads hand-picked by our editors
Apr 04, 2023
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The Wall Street Journal
Justice Department Sues Activision Over Esports Leagues
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TechCrunch
TikTok hit with $15.7M UK fine for misusing children’s data
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Digiday
With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use
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VentureBeat
Walmart VP confirms retailer is building on GPT-4, says generative AI is ‘as big a shift as mobile’
Apr 03, 2023
Mar 31, 2023
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Digiday
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
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New York Post
TikTok owner’s CEO secretly met with CEO of Walmart last week, sources say
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Ad Age
HEINEKEN CMO ON THE $100 MILLION LAUNCH OF LOW-CAL SILVER VARIETY
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Marketing Brew
Google is opening the books with an ad library
Mar 30, 2023
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The Wall Street Journal
Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe
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Bloomberg
Streaming Device-Maker Roku to Cut About 6% of Workforce
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Adweek
IAB Reveals 2023 NewFronts Schedule With New Venue
Mar 29, 2023
Mar 28, 2023
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The Wall Street Journal
Disney Eliminates Its Metaverse Division as Part of Company’s Layoffs Plan
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Digiday
Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
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Variety
Snap Taps Former Microsoft Head of Advertising Rob Wilk as President of Americas
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CNBC
Alibaba to split into 6 units and explore IPOs; shares pop 9%
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