What We're Reading: Page 341
Industry reads hand-picked by our editors
Jul 30, 2015
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Marketing Land
Search ads in Google Play Store go live globally
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Marketing Land
Baidu's Q2 profit falls, company diversifying away from search
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Retail Dive
Senator asks FTC to look into fake 'Made in USA' labeling
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Medium
3 key ways B2B marketers can affect customer happiness
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Sales Benchmark Index
How to get sales to use your marketing content
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AdAge
Anatomy of an ad: MasterCard's priceless soccer surprise
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AdAge
Twitter to hire CMO, debut integrated campaign to kickstart user growth
Jul 29, 2015
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AdAge
Ad blocking: A problem in need of a creative solution
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Forbes
How Facebook and Twitter fit into B2B marketing
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Business of Fashion
How do independent magazines make money? Hint: It goes beyond branded content
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Adweek
The new way to advertise a TV program from premiere to finale
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Digiday
How Apple's embrace of ad blocking will change native advertising
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Direct Marketing News
Getting the download on Dropbox's new marketing strategy
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Marketing Land
Nearly every Google AdSense publisher must comply with EU cookie consent, not just those based in the EU
Jul 28, 2015
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MarketWatch
What to watch for in Facebook’s earnings
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Retail Dive
How retailers are selling the power of IoT
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TechCrunch
Google weans itself off of Google+
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AdExchanger
Snapchat adds more content; car makers not sharing the data
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Marketing Land
Survey: 80% of mobile marketers using location, mostly as audience proxy
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Marketing Land
Twitter zooms back up comScore rankings, gains 11 million unique visitors in a month
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Digiday
How Bloomberg monetizes readers who arrive from social media
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Adweek
Forget Tinder: YouTube is the matchmaker for brands and creators
Jul 27, 2015
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Food Dive
Guinness takes a cue from craft with its new 'Brewers Project'
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Marketing Land
Twitter makes its case to be a major video player at VidCon
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Adweek
How marketers at music fests are engaging fans on site and online
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VentureBeat
Mobile Success Landscape: 250 companies, $25B investment, and 15 billion-dollar startups
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AdExchanger
As Univision begins an 18-month partnership with Snapchat, will the platform prove its value?
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ClickZ
Why B2B marketers need to start watching Star Trek
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Digiday
How Politico crafts branded content with a political agenda
Jul 24, 2015
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Digiday
Bloomberg hires first creative ad director
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Digital Marketer
How successful digital marketers think about website analytics
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Adweek
Hotels.com buried a giveaway in the fine print of a TV ad to reward people who paused it
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eMarketer
Pandora mobile ad revenues to reach $752 million this year, or nearly 80% of the total
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Wired
After 98 years, Chuck Taylors finally get a logo tweak -- and some cushioning
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Campaign Live
Havas appoints Tracey Barber to group CMO role
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AdExchanger
Q2: Alliance Data Systems bets on Conversant's Pipeline
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Digiday
How The Daily Beast uses data to inform native ad strategy
Jul 23, 2015
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AdAge
Meet Flex: Former HP CMO Michael Mendenhall rebrands a new company
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Sales Benchmark Index
Case study: Generating a return on the R&D budget with agile marketing
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Marketing Land
This quarter in Facebook: Engagement rates up as costs come down
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Marketing Land
Tapping into the buyer's brain with psychology-driven marketing
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AdAge
How auto marketers can take advantage of relevant moments
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eMarketer
How fancy do consumers want their wearables?
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CMO Today, Wall Street Journal
Interpublic stresses digital growth driver
Jul 22, 2015
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AdAge
Interpublic continues to show profit gains
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CMO Today, Wall Street Journal
Omnicon investors focus on media reviews, programmatic ads as company reports earnings
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CNN Money
Government signals approval of AT&T-DirecTV merger
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Food Dive
How 5 food marketing innovations are taking tech to the next level
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Sales Benchmark Index
How marketing can increase customer lifetime value
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Reach Mail
Benefits of integrating your email and social media strategies
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Seeking Alpha
Facebook: can its dynamic product ads turn eBay around?
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Adweek
MDC Founder Miles Nadal quits amid SEC investigation
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Marketing Land
MarTech landscape: What is call analytics and tracking software?
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