What We're Reading: Page 340
Industry reads hand-picked by our editors
Aug 10, 2015
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AP
Twitter huddles with NFL to tackle audience challenge
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Seeking Alpha
Facebook is testing a localized version of eBay
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Fortune
This sports app wants to compete with ESPN, Twitter, and WhatsApp
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VentureBeat
Here’s how Mode’s viral hit ‘100 Years of Fashion’ bagged 50M views
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VentureBeat
Why smart marketers are setting their sights beyond the marketing team
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AdAge
Verizon's new marketing strategy: Simplified choices, no more subsidies
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iMedia Connection
5 ways brands are using Snapchat, Kik, and WhatsApp to engage consumers
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Marketing Land
HubSpot forecasts total revenue to exceed $170M by end of the year
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Marketing Land
Facebook defends its 3-second video view standard
Aug 07, 2015
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CIO Dive
IBM looks to Apple, other tech stars to aid reinvention effort
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Retail Dive
Elizabeth Arden: Pinterest fails to create traction
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Fortune
Snapchat's filters are getting political
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Digiday
LinkedIn now gets 45% of its ad revenue from native ads
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Retail Dive: Marketing
Twitter taps Shopify to bring 'Buy' button to more marketers
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Digiday
Publishers latest mobile-engagement trick: the truncated article page
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Adweek
As the mobile messaging war heats up, Kik tries to win over marketers with GIFs
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Adweek
Teachers say they have too much money for supplies in this sarcastic Hefty campaign
Aug 06, 2015
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AdAge
See Arby's say goodbye to Jon Stewart -- in two ads during 'The Daily Show'
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CMO Today, Wall Street Journal
P&G produced the most-shared Olympic ad of all time
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Digiday
The Asos approach to native content: authenticity
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Food Dive
Kraft Heinz slightly modifies, merges logos
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Retail Dive: Marketing
Advertising on Instagram just got easier thanks to new API
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ClickZ
Brad Jakeman, the man behind PepsiCo’s digital culture [Video]
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AdAge
Discovery prepares for distributed feature by looking for deeper ad integrations
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Adweek
Why Major League Baseball and the National Hockey League are teaming up
Aug 05, 2015
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AdAge
ABC closes out upfront, locks in broadcast's highest CPM hikes
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CMO Today, Wall Street Journal
Criteo raises revenue forecast for the year
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Adweek
Will people pay to watch mobile livestreams? This startup is about to find out
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CMO Today, Wall Street Journal
Motor Trend's YouTube series 'Roadkill' is becoming a print magazine aimed at millennial car owners
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Adweek
Blake Griffin takes on Marvin the Martian in new Jordan campaign
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Adweek
USA creates special VOD ads starring characters from the show you're watching
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Quartz
How will ad-blocking software change the web-content industry?
Aug 04, 2015
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BuzzFeed
Twitter experiments with a 'News' tab
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Retail Dive
Instagram click-to-buy feature on the way
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CMO Today, Wall Street Journal
In big data deal, Advance/Newhouse acquires 1010data for $500M
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Re/code
LinkedIn starts building a syndicated content network
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Retail Dive: Marketing
Placed's new mobile measurement system can assess time, money spent at brick-and-mortar stores
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Fortune
There's a Cecil the Lion Beanie Baby now
Aug 03, 2015
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AdAge
Google prices seem to be rising for brand-name keywords, but why?
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ClickZ
Instagram in and Twitter out? Not so fast, experts say
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Digiday
Branding: What we learned about SoulCycle from its IPO filing
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Adweek
Former Relativity Media CMO Angela Courtin moves to Fox Broadcasting
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Adweek
As the tech industry grows and diversifies, digital agency dress codes now range from 'Hobo to GQ'
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Adweek
Last week's top five startup funding rounds marketers should know about
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AdExchanger
As Neustar faces loss of its big government contract, CEO Hook says marketing services won't be affected
Jul 31, 2015
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The Wall Street Journal
Marketers use metal to talk tough
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Retail Dive
Gap revamps advertising strategy after series of misses
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CMO Today, Wall Street Journal
Procter & Gamble reduced agency costs 15% last fiscal year
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VentureBeat
Benioff-backed Brancast launches web publishing cloud for marketers
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ClickZ
CBS to move Super Bowl ads online: Can iconic brands learn from smaller campaigns?
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Marketing Land
Yahoo introduces Livetext, a silent video messaging app
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Seeking Alpha
Alibaba and the programmatic advertising race
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