What We're Reading: Page 342
Industry reads hand-picked by our editors
Jul 21, 2015
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Retail Dive: Marketing
RetailMeNot partners with Placed to provide enhanced marketing analytics
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Food Dive
Hershey, Mondelez, Kraft Heinz join forces online in the name of s'mores
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Retail Dive
Brand management firm Xcel grabs C. Wonder
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CMO Today, Wall Street Journal
U.S. TV ad spending fell in second quarter
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Digiday
Food publishers are early winners of Facebook video
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Fast Co. Create
Coca-Cola and JetBlue share a campaign (and a coke)
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CMO Today, Wall Street Journal
Earnings preview: What to watch from the biggest advertising companies
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Mobile Marketing Watch
MENA digital advertising lags rest of world, but loaded with opportunity
Jul 20, 2015
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Adweek
These digital stats show exactly why Google fears Facebook ads
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CMO Today, Wall Street Journal
Why is dynamic ad insertion for TV taking so long?
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TechCrunch
SuperAwesome raises $7M Series A
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Marketing Land
Are branded geofilters the future of advertising on Snapchat?
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Forbes
Marketing: 3 reasons to tell a story, not sell technology
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The Guardian
Seven social media strategy mistakes brands still make
Jul 17, 2015
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Retail Dive
Think Amazon's Prime Day #Failed? Think again
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Re/code
As the Twitter turns: Comms Head Gabriel Stricker out in 'shift' in strategy
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Marketing Land
Video ad tech company AnyClip Media lands $21M funding round
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eMarketer
Latin America is the fastest-growing ad market worldwide
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Food Dive
Hershey brings in new CMO from Capital One
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Retail Dive
Target tapping into growing 'buy local' movement
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CMO Today, Wall Street Journal
Fox's TrueX faces hurdles in bid to fight TV ad avoidance
Jul 16, 2015
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MarketWatch
What to watch for in Google’s earnings
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Food Dive
Product sampling returns to marketing limelight
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Retail Dive: Marketing
Blurred lines: The potential of transgender marketing
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Seeking Alpha
Facebook ad partner reports lower Q2 ad click prices, strong click growth
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Marketing Land
Email marketing platform Mailjet raises $11M Series B financing
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Mobile Marketing Watch
HookLogic native ads are on fire, big revenue looms
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Adweek
Global brands are getting more digital ad measurements
Jul 15, 2015
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Adweek
Can Birchbox pump out virtual reality?
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AdAge
Diageo names new North American CMO
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ClickZ
The future of analytics is prescriptive, not predictive
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Marketing Land
Most users would reject opportunity to pay to avoid mobile ads
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Sales Benchmark Index
Your five-step guide to conducting a content audit
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Adweek
Fox netted 400% more in ad sales this year for Women's World Cup than in 2011
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Digiday
The many challenges Reddit faces as an advertising business
Jul 14, 2015
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CNN Money
Sports Illustrated honoring each women's soccer player with own cover
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CMO Today, Wall Street Journal
Drawbridge hires Apple ad executive to track users across devices
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Retail Dive
Gap partners with Virgin Hotels for a new take on room service
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ClickZ
Truffle Pig: The natural evolution of agency and social?
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CMO Today, Wall Street Journal
Microsoft is planning a Windows 10 blitz
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Digiday
Confessions of an influencer marketing matchmaker
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Digiday
How Web video blurs church and state lines for publishers
Jul 13, 2015
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Retail Dive: Marketing
Search still growing in digital ad dollars
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AdExchanger
For B2B marketers, video represents a golden opportunity
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Retail Dive
Value-driven J. Crew concept to open this month
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Marketing Magazine
How the 'invisible' Wimbledon sponsors used digital to make their mark
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AdAge
Squarespace creates new TV campaign, 'Build it Beautiful,' using Phantom Flex4K camera and an air cannon
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Digiday
Ask a Millennial: Do you see yourself in advertising in five years?
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Mobile Marketer
How public Snapchat accounts humanize retail brands
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