What We're Reading: Page 339
Industry reads hand-picked by our editors
Aug 19, 2015
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Digiday
Inside Deloitte’s $1.5 billion ad agency
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CMO Today, Wall Street Journal
TBS to launch new tech show sponsored by Intel
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CNBC
Sprint CEO escalates Twitter war with T-Mobile CEO
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Adweek
Can digital shops survive the branded content boom?
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Bloomberg
Kik messaging gets $1B valuation with Tencent investment
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Adweek
The Smashmouth guide to making sports events work for your brand
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Marketing Land
Return Path adds send time and subject line optimization tools to its email marketing platform
Aug 18, 2015
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AdAge
Fiat Chrysler's Jeep searches for new lead agency
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Food Dive
ConAgra appoints Campbell marketer to new chief growth officer position
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The Fried Side Blog
B2B social media marketing on Instagram: How to create a community for your buyers
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Adweek
Which networks' data platforms do media buyers actually like?
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Marketing Land
How to use video to enhance your email marketing campaigns
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Retail Dive: Marketing
Back-to-school advertising continues despite seasonal creep
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Digiday
How to market perfume online to fickle millennials
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Marketing Land
Marketing teams will soon include 'engagement scientists'
Aug 17, 2015
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Digiday
Why Amazon is outsourcing its lifestyle content
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CMO Today, Wall Street Journal
DirecTV's creepy Rob Lowe ads ruled misleading
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Marketing Land
Comcast readies YouTube rival as it seeks to diversify beyond cable distribution
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Digiday
Why Time Inc. invested in visual search engine Snap Fashion
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Marketing Land
Report: Billions in local 'co-op advertising' funds left unspent annually
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Marketing Land
AXA CMO says using social media is best way to understand how we can adapt
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Fortune
Kim K.'s Instagram slip-up shows risks of social media marketing
Aug 14, 2015
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Marketing Land
New from Buffer: The ability to post and schedule native video on Facebook, Twitter
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AdAge
Samsung introduces new phones, Samsung Pay and Periscope competitor
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Adweek
Grey wants to raise the profile of its activation and PR team
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Marketing Land
MarTech landscape: What is web analytics software?
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Digiday
Levi's latest campaign looks to make denim cool again
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Adweek
Plated.com takes its culinary show on the road -- in an Airstream trailer
Aug 13, 2015
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Retail Dive: Marketing
Why shopping apps are struggling to break out
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Marketing Land
Periscope has 10 million accounts with 40 years of watch time daily
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AdAge
Watch the spot: AT&T hypes its DirecTV acquisition to consumers
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AdAge
Brands: Don't let music be an afterthought in marketing
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Adweek
Tinder's Twitter 'meltdown' appears to have been a planned PR stunt
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Marketing Land
The psychology of 'liking' on Facebook
Aug 12, 2015
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Food Dive
ConAgra CEO Sean Connolly switching gears; CMO departs
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Mobile Marketing Watch
Social ads at scale: Centro gobbles up GraphScience
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eMarketer
No debate: Political pre-roll videos start to pop up
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Adweek
3 ways email is embracing the trends that were supposed to make it obsolete
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Fast Company
Periscope CEO Kayvon Beykpour: 'Periscope has become a medium that can build truth and empathy'
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Adweek
Does wearables data have a place in your next marketing campaign?
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Food Dive
Minority kids exposed to 70% more food-related TV ads: report
Aug 11, 2015
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LinkedIn
Finally. Digital marketing is dead.
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VentureBeat
Personalization is a misused marketing buzzword
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Racked
Kay, Zales, and marketing to the middle-class man
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Retail Dive: Marketing
IoT information at work in digital marketing
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Food Dive
PepsiCo's NFL sponsorship highlights aspartame-free Diet Pepsi
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Adweek
Vice Sports uses YouTube's 360-degree virtual reality for new series
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Digiday
The viewability disconnect: Finding agreement between buyers and sellers
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Mashable
How subliminal and hidden design messages can boost brand engagement
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