What We're Reading: Page 338
Industry reads hand-picked by our editors
Aug 28, 2015
-
CMO Today, Wall Street Journal
Subway taps BBDO for new ads, says Jared won't hurt brand
-
Food Dive
Mondelez announces plans to cut back on marketing: Ad Age
-
Retail Dive: Marketing
Target ramps up Star Wars fever with new nostalgic site
-
Marketing Land
Twitter B2B top-dog targeting
-
Marketing Land
Account-based marketing: Back to basics
-
Fashionista
This is Stuart Weitzman's first-ever commercial
-
CMO Today, Wall Street Journal
Glamour debuts Lipstick Index to track beauty trends and lure advertisers
-
Digiday
The UK may require social networks to add warnings to autoplay videos
-
Digiday
10 agency Instagram accounts worth checking out
Aug 27, 2015
-
Retail Dive: Marketing
Gap's turnaround to focus on product before marketing
-
Digiday
Lowe's sees traction on two tricky social platforms: Pinterest and Vine
-
CMO Today, Wall Street Journal
WPP's Sorrell urges 'cooperation' between ComScore and Rentrak on measurement
-
Mashable
Harrowing video of WDBJ7 news crew murders ignites debate about video autoplay
-
ClickZ
Why an intent strategy can solve the ad blocking problem
-
VentureBeat
Marketing analytics’ biggest challenge is … marketers
-
CMO Today, Wall Street Journal
McDonald's to Burger King's McWhopper gimmick: 'A simple phone call will do'
-
Adweek
Here's what 22 famous logos would look like if they swapped colors with competitors
-
BioPharma Dive
How Addyi will change the way we talk about sex—and what it means for marketers
Aug 26, 2015
-
Food Dive
Organic industry to launch 'myth-busting' social media campaign
-
The Wall Street Journal
WPP posts strong first-half profit on growth in UK, North America, flags threats from China
-
Digiday
K-Swiss CMO: 'We're the brand that speaks to the young entrepreneur'
-
Mobile Marketing Watch
B2B advertisers spent $4.8 billion on ads in 2014
-
Creativity Online
Bookings.com turns your summer photos into crazy GIFs
-
AdExchanger
Media fragmentation should be on every marketer's mind
-
The Drum
Elle magazine ties up with retailers for beacon-enabled September issue
-
ClickZ
2015's Fastest-growing and most valuable email marketing companies
Aug 25, 2015
-
AdAge
Visa selects Publicis' Starcom as media agency
-
Retail Dive: Marketing
Lands' End courting millennial consumers with stylish new look
-
Digiday
How The New York Times gets a 70% open rate on its newsletters
-
CMO Today, Wall Street Journal
Ad tech firm BlackArrow acquired by local TV ad company
-
Adweek
How Instagram is changing the way brands look at photography, online and off
-
Marketing Land
Europe widens antitrust probe of Google around ad contracts, content scraping
-
Digiday
Why apps like Spotify want to know everything about you
Aug 24, 2015
-
AdAge
Salesforce Marketing Cloud saw 29% revenue boost in Q2
-
CMO Today, Wall Street Journal
Last week was another tough week for media stocks amid global market rout
-
The Wall Street Journal
Adidas looks for a boost from rapper Kanye West and sneaker engineering
-
Digiday
Agencies tell us which video platform they believe is best for brands
-
The New York Times
Tom Brady still a key part of Under Armour's broader ad push
-
Digiday
McDonald's apologizes for stealing photos to use for its ads
-
Quartz
Study: When it comes to advertising, sex doesn’t actually sell
Aug 21, 2015
-
Business of Fashion
Why has Apple been poaching fashion execs? Hint, it may have to do with branding
-
CMO Today, Wall Street Journal
Volvo puts moviegoers in driver's seat in new interactive ads
-
AdAge
Hillary Clinton pushes branded back-to-school gear
-
Adweek
Why this broadcaster is going beyond TV to wearables and VR
-
BuzzFeed
Did McDonald's copy these viral photos for its new ad campaign?
-
Adweek
Peyton and Eli Manning punk college kids with a very demanding Gatorade vending machine
-
International Business Times
In search of the real thing: Why global advertisers are ditching celebs for little-known Instagram artists
Aug 20, 2015
-
AdAge
EBay names CMO following split from PayPal
-
Retail Dive: Marketing
Retailers are finding that 'sustainable' sells
-
Digiday
5 ways brands are using Periscope
-
AdAge
What NBCU's investments in Buzzfeed, Vox could mean for advertising
-
Adweek
Here's what made Coca-Cola's green glass bottle the world's coolest container
-
AdAge
Is AshleyMadison hack a critical blow to brand?
Previous
