What We're Reading: Page 333
Industry reads hand-picked by our editors
Oct 16, 2015
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Digiday
How Church's Chicken is trumping Popeyes on Facebook
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AdAge
Big marketing changes ahead for the nation's biggest brews
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Marketing Land
Facebook launches small business solutions partner program with AdRoll, Constant Contact
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Adweek
GoPro debuts an awards platform that could mean serious cash for content creators
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Digiday
How The Atlantic gets people to spend more than 4 minutes on its native ads
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Sales Benchmark Index
How org structure fits into marketing strategy -- and helps you make your number
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iMedia Connection
The power of selfie marketing
Oct 15, 2015
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Retail Dive: Marketing
J.C. Penney shifts agencies in rebranding effort
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Variety
Netflix expresses interest in expanding into news programming
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Adweek
Weight Watchers has finally found its new agency partner in Havas
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Marketing Land
Increased CTRs just the beginning for Facebook dynamic product ads
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Digiday
Cosmo is getting 3 million readers a day on Snapchat Discover
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AdAge
Pepsi's mobile phone: What were they thinking?
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AdExchanger
Facebook readies DSP product for early 2016 launch
Oct 14, 2015
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Bloomberg
Twitter names ex-Google adviser Kordestani as executive chairman
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Food Dive
Chobani to launch Snapchat campaign for college football fans
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CMI
What effective B2B content marketing looks like [new research]
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AdExchanger
Bloomberg's revenue chief on bridging data, TV and Terminals
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Mashable
Why video marketing is one of the most effective ways to reach millennials
Oct 13, 2015
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Wired
It's official: Twitter CEO Jack Dorsey confirms layoffs in tweet
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Ad Week
The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos
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Fortune
Why viral success needs to focus on quality, not quantity
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Marketing Land
Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust
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Deadline
Snapchat To Shut Down Snap Channel, Laying Off Team, Changing Content Plans
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Food Dive
Coca-Cola wants to leave traditional corporate websites behind
Oct 12, 2015
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New York Times
Twitter Expected to Begin Layoffs and Stop Headquarters Expansion
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Ad Age
Up For Debate: Can Content Really Save Advertising?
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Fortune
Fortune 500 brands: Killer apps are more important than advertising
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Food Dive
Light beer aims to remedy lighter market share with marketing shift
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Ad Week
Q&A: GE's Chief Marketing Officer on Storytelling in the New Digital Industrial Era
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Re/Code
Twitter’s Video Ad Strategy Now Looks Like YouTube’s Ad Strategy
Oct 09, 2015
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Retail Dive
For retailers, is inclusive the new exclusive?
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Food Dive
Campbell Soup recipes to (Amazon) Echo around consumers' kitchens
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CMO Today, Wall Street Journal
WPP leads ad holding companies in digital, media deals in third quarter
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Mashable
Lush cosmetics defends ad campaign featuring naked women
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AdExchanger
Ancestry finds winning combination in TV plus digital, eyes programmatic TV
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VentureBeat
More than 50% of Instagram’s biggest fans hate ad increase
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ClickZ
10 B2B brands that are killing it on social media
Oct 08, 2015
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Retail Dive: Marketing
Gilt Groupe cutting 45 jobs as CMO and international chief leave
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AdAge
Target's Kristi Argyilan on what 'in-house programmatic' really means
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Adweek
Tired for friends and family telling you their ad ideas? This campaign's for you
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VentureBeat
Localytics introduces 'Predictions' to counter the biggest problem for mobile publishers today: Churn
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Re/code
Mossberg: The real trouble with web ads
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Digiday
The agency view on Twitter's new CEO: 'Dorsey will prove Wall Street wrong'
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The New York Times
Times Co. outlines strategy to double digital revenue
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