What We're Reading: Page 334
Industry reads hand-picked by our editors
Oct 07, 2015
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Retail Dive: Marketing
Report: Amazon wins 44% of shoppers' online searches, easily beating Google
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AdExchanger
Forrester analyst Susan Bidel: Marketer lessons from the ad blocking trend
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CMO Today, Wall Street Journal
Hey ads, people are just not that into you
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Digiday
Publishers share their biggest headaches in monetizing mobile
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Marketing Land
How Intel optimizes Pinterest for maximum engagement
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Adweek
Why brands like Coca-Cola and Bud Light are making packaging personal
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New York Magazine
Why companies like Chuck E. Cheese turn everything into a matter of 'understanding millennials'
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Austin Business Journal
RetailMeNot gets new CMO from Dell
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The Video Ink
Influencer marketplace FameBit adds Instagram, Vine and Twitter
Oct 06, 2015
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Food Dive
Campbell launches major campaign featuring 'real' families
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Adweek
These 27 young influentials are shaking up media, marketing, tech and entertainment
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Digiday
Under Alphabet, Google ditches 'don't be evil' motto for 'do the right thing'
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CMO Today, Wall Street Journal
American Airlines lands on L.A. Times front page
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AdAge
GE, Mondelez sponsor mobile infomercials in MikMak app
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eMarketer
How The Onion holds the audience's attention in a multiscreen world
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AdExchanger
GE's foray into podcasting is about engagement, not monetization
Oct 05, 2015
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Food Dive
Bud Light venturing into e-commerce with new smart fridge
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Monday Note
Blendle may be in a position for success as traditional advertising models crumble
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Marketing Land
How omni-channel marketing can help travel brands fly farther, faster
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The Wall Street Journal
Ad tech stocks keep falling
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AdExchanger
PubMatic cuts 8% of its workforce
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Re/code
O is for Official: Google morphs into Alphabet
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Adweek
What makes a memorable logo design (or redesign)?
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WNYC
The ad blocker's dilemma: Sell your soul or destroy the Internet
Oct 02, 2015
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Retail Dive: Marketing
Email is key to Bonobos' marketing strategy
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Food Dive
Hershey digging into branded video metrics for Cool Blasts campaign
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Sales Benchmark Index
The art and science of campaign planning
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Digiday
'Why fight it?': One tech publication is letting readers remove ads
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Popular Science
Facebook is using our data to build the 'world's best' Artificial Intelligence lab
Oct 01, 2015
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Digiday
Martin Sorrell: 'We need to rename advertising'
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Wall Street Journal
Mobile operator Digicel will blocks ads across its network
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Ad Week
4 things brands can do to make influencer marketing work
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Tech Times
Google introduces two new tools to help advertisers run even more targeted campaigns
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Media Post
Trust in advertising is unchanged, word of mouth gets best results
Sep 30, 2015
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Wall Street Journal
Ad blocking companies are like 'highway robbers,' IAB says
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Ad Exchanger
What publishers are talking about at Advertising Week
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Digiday
What happens when you have a 'black people' Advertising Week panel without black people
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Forbes
Is the advertising industry going the way of the music industry?
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AdWeek
How Volkswagen just squandered 55 years of great advertising
Sep 29, 2015
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Ad Week
Why now is the time for advertising and marketing technologies to converge
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Venture Beat
New marketing survey: It's the trust, stupid
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Customer Think
Should marketers go all in on algorithmic marketing?
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eMarketer
US internet users block adds less than those in Western Europe
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AdAge
Cable ratings declines don't spell doom and gloom for advertising... yet
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