What We're Reading: Page 332
Industry reads hand-picked by our editors
Oct 27, 2015
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Retail Dive
REI to close on Black Friday (Yes, Black Friday)
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AdAge
WPP's Q3 growth of 3.3% is boosted by better U.S. results
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Food Dive
Power play: Mondelez looks to digital in marketing overhaul
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AdExchanger
Weibo - the Twitter of China - is getting more serious about its analytics
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IAB
IAB Tech lab to hold Town Hall series on ad blocking and L.E.A.N. ads principles
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AdAge
K2 begins a probe of the ad industry, but who are they?
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Adweek
NatGeo remains king of the social media jungle in updated list of top 25 brands
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Nieman Lab
Instant Articles are more likely to be shared than typical links
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Digiday
GroupM's Rob Norman: Advertisers still have doubts on Facebook
Oct 26, 2015
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CNN Money
Yahoo's historic NFL live stream averages 2.36 million viewers
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Food Dive
Coca-Cola partners with iHeartMedia for music podcast
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Digiday
Inside PwC’s $750 million ad agency
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Marketing Land
A real-time challenge: Facebook Search no pulls in all 2 trillion posts
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Retail Dive: Marketing
How Facebook is pushing to dominate mobile shopping
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Adweek
How Nielsen's Total Audience Measurement will give ad buyers a programmatic boost
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Digiday
9 agency millennials on how they use Twitter in the workplace
Oct 23, 2015
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Adweek
With 30 years to prepare, how brands celebrated Back to the Future day
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Food Dive
General Mills searching for the 'real' Trix rabbit
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Ad Age
Wendy's CMO heading to Papa Murphy's
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Wall Street Journal
Publicis cuts full-year revenue outlook
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Digiday
How LinkedIn uses events to sell more ads
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Columbia Journalism Review
Do BuzzFeed's native political ads cross a line?
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Adweek
Building on a 50-year legacy, Gatorade's CMO is ready to fuel the future
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Wall Street Journal
Interpublic's CEO Michael Roth says 'confusion' is good for the agency business
Oct 22, 2015
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Food Dive
'Leveraging a passion': How companies can better target foodies
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TechCrunch
Twitter announces new tools, partnerships for finding and publishing embedded tweets
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AdAge
IPG beats revenue expectations
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AdAge
Best practices: How to capture better ROI from events
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Digiday
It had to happen: An agency is pitching clients on Snapchat
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eMarketer
Number of companies using Instagram to nearly double next year
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Marketing Land
5 CMOs reveal how they are using Facebook to elevate their brands
Oct 21, 2015
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CMO Today, Wall Street Journal
Omnicon CEO John Wren: Publishers should not grade their own homework
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VentureBeat
Twitter hires New York Times editor at large for its Moments channel
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The Guardian
UK newspaper looks to ban ad-blocking users by blurring story text
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CMO Today, Wall Street Journal
Advertiser group ANA will investigate agency rebate allegations
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Marketing Land
GIFs are now working for all Facebook Pages
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AdAge
Barbie's charming hidden-video spot goes viral
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Digiday
Inside the digital marketing push to keep the UK in the EU
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Business Insider
Yahoo just doesn’t 'get' millennials, according to Snapchat
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Adweek
Wendy's is making Snapchat-like mobile ads on Facebook
Oct 20, 2015
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Re/code
Yahoo’s marketing partnership SVP Lisa Licht also departs
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Adweek
Razorfish CEO Tom Adamski dies at 43
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VentureBeat
Virtual reality: The last frontier in native advertising
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Digiday
McSweeney's tries its hand at brand copywriting
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CMO Today, Wall Street Journal
Airbnb CMO: It doesn't want to 'bulldoze our way to success' like Uber
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Street Fight
How Gannett's cost-cutting and breakthrough video ads helped land Journal Media Group
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Nieman Lab
What’s actually working in digital advertising? 8 publishers on how they’re bringing in money
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Fast Company
Snapchat boasts 100M active daily users -- yet is wildly misunderstood even by key media partners
Oct 19, 2015
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Food Dive
Bud Light, Coors Light in for marketing makeover
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Adweek
How Arby's broke its marketing slump and became one of today's beefiest brands
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Digiday
The Under Armour guide to building an underdog brand that beats Adidas
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CMO Today, Wall Street Journal
What to watch from ad holding firms' earnings
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eMarketer
App marketers focus on engagement, retention
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ClickZ
The dawn of sustainable ad practices
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AdExchanger
Martech consolidation rages on as Selligent, StrongView merge
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CMO Today, Wall Street Journal
Digital ad spending in U.S. to surpass television spending in 2016
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Marketing Land
Buffer's Pablo now creates images optimized for all the social networks
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