What We're Reading: Page 329
Industry reads hand-picked by our editors
Nov 30, 2015
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Retail Dive: Marketing
More retailers tap social for holiday ads
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Adweek
This Lovely Christmas Ad From Spain Is the One to Watch This Year
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CMO Today, Wall Street Journal
Corona’s Iconic Holiday Ad Returns to TV for 25th Year
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ClickZ
Traveling at the speed of culture: can marketing automation keep up?
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The Drum
Mobility and virtual reality among top 2016 ongoing trends, Hotwire reports
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Marketing Land
New Google Play 'Warning': App May Contain Advertising
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Digiday
How Snapchat's wooing ad agencies
Nov 25, 2015
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Retail Dive: Marketing
Google refines AdWords feature with data on store visits
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Adweek
Santa gets a naughty visitor in Droga5's comical Christmas ad for Coach
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Marketing Land
Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
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Food Dive
Coca-Cola releases festive 'Share a Coke' packaging for the holidays
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Digiday
Brands find a mobile ad format they actually like
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BrandRepublic
Google sticks with channel ads on YouTube Kids app
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AdExchanger
The Shopping Carts Are Full, But Holiday Promotions Are A Slippery Slope
Nov 24, 2015
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eMarketer
Are early holiday season ads effective?
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HR Dive
4 ways to show meaningful employee appreciation
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AdExchanger
Google's Neal Mohan moves from the DoubleClick team to YouTube
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Adweek
Want to know when Rihanna's new album drops? Follow this Samsung campaign
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Digiday
BBDO pits its creatives against one another to create a new YouTube video for Twix
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Vox
Vox is now on Snapchat Discover
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CMO Today, Wall Street Journal
Food videos rule on Facebook
Nov 23, 2015
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Poynter
Digital is gaining fast on broadcast in competition for political advertising
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CMO Today, Wall Street Journal
The most shared ads of 2015
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AdAge
How P&G is tying Snapchat ads in-store sales
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Retail Dive
Google targets mobile-first shoppers with Shopping redesign
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Digiday
Will Gawker's pivot to politics win over wary ad buyers?
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AdExchanger
Refinery29 finds subtitles drive video completions on Facebook, but trailers get views
Nov 20, 2015
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Variety
James Murdoch thinks the ad industry should innovate
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CMO Today, Wall Street Journal
Oxfam is working with xAd to target mobile ads
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AdAge
Ad Age's best places to work 2015
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Adweek
This Instagram hack for Friendsgiving has a heavy Amazon and Pinterest push
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AdExchanger
A marketer's guide to ad tech consultants
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Digiday
How publishers use Snapchat outside the Discover feature
Nov 19, 2015
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Adweek
Moschino Barbie's lauded spot is a 'fauxmercial'
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AdAge
How data will transform B2B marketing in 2016
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eMarketer
Are sponsored social posts the most effective marketing channel?
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CMO Today, Wall Street Journal
It was never going to be easy for Yahoo to make money on 'Community'
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Marketing Land
Why digital marketing should join the sharing economy
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Digiday
Sky brings programmatic to video
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ClickZ
What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines
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HR Dive
Three ways to reduce time-to-hire
Nov 18, 2015
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BioPharma Dive
Docs take on pharma as AMA calls for banning DTC ads
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Digiday
FanDuel, DraftKings have stopped spending on mobile advertising
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AdAge
Study: Advertising supported $5.8 trillion in U.S. economic output
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CMO Today, Wall Street Journal
Marriott's acquisition of Starwood Hotels beefs up advertising might
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Folio
Rodale shuts down its content marketing group
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Food Dive
General Mills exec: E-commerce to be 'mission critical' for industry
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Marketing Magazine
Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change
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Digiday
After a year, Google's effort to get ad-avoidant site visitors to pay flounders
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