What We're Reading: Page 330
Industry reads hand-picked by our editors
Nov 16, 2015
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Harvard Business Review
Email is the best way to reach millennials
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Sales Benchmark Index
Case study: How a CMO creates content that works
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Adweek
How a designer's 'Peace for Paris' sketch, made in minutes, became a global symbol
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CMO Today, Wall Street Journal
Companies target journalists with ads on Facebook
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Marketing Land
Why marketers should push for machine learning-based fraud detection
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Adweek
How Adobe helped FEED Projects create its holiday campaign in just 7 days
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InfinitDatum
How to successfully generate B2B leads using social media
Nov 13, 2015
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Food Dive
Diageo ramps up North American marketing efforts
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AdAge
Southwest Airlines conducts digital agency review
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Fortune
Facebook and the media have an increasingly landlord-tenant style relationship
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Marketing Land
RetailMeNot new CMO hits the ground running, taking over as the holiday retail season begins
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AdAge
Kohl's taps the Beatles for multi-generational holiday spots
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Adweek
If you're not targeting unborn babies with your advertising, you've already lost
Nov 12, 2015
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Retail Dive
How Amazon does the holidays: No Santa, but plenty of deals
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AdAge
DDB taps Coca-Cola's Wendy Clark as North America president and CEO
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AdExchanger
Financial Times talks progress on time-based buying
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Marketing Land
Here are a dozen bargain marketing platforms for SMBs
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AdAge
How marketers can appeal to 20-something millennial moms
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brand channel
Snoop Dogg debuts 'Leafs by Snoop' branded marijuana line
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Nieman Lab
The New York Times hopes its first virtual reality film, “The Displaced,” kicks off mass adoption of VR
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Quartz
Death by a thousand likes: How Facebook and Twitter are killing the open web
Nov 11, 2015
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Digiday
Don't expect holiday fare at Nordstrom until Black Friday
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Adweek
Marketing for 'Peanuts Movie' was everywhere, but consumers didn't engage with it
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Marketing Magazine
Heineken appoints new marketing director from PepsiCo
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TechCrunch
Fidelity writes down Snapchat investment
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Forbes
16 marketing predictions for 2016 from the C-suite
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NewsCred
What B2B/B2C companies can learn from B2G content marketing strategies
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AdAge
What Yahoo's advertisers thought about NFL live stream viewership
Nov 10, 2015
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Food Dive
Poppin' Fresh turns 50, shows off 'adoughable' dance moves
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Adweek
How Pandora aims to double its number of relevant ads with cross-device data
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Mashable
The road to CMO: 7 marketing experts on how they reached the C-suite
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AdExchanger
How Frito-Lay levels the playing field between TV, digital and offline for NFL promos
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VentureBeat
Lyft is launching a temporary music store for Beliebers
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CMO Today, Wall Street Journal
Cox bets on streaming with new web TV service
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Adweek
Here are 5 things marketers want when Periscope integrates more deeply with Twitter
Nov 09, 2015
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Bloomberg
Why there's still a market for online ads no one sees
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Marketing Land
Hunger Games & TOMS Shoes tap into new YouTube reality video support
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AdAge
YouTube to premiere original series from Smosh, backed by Schick Hydro
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Adweek
How celebrities with the best Instagram engagement are helping brands
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VentureBeat
B2B buyers expect B2C-like personalization, but B2B sellers struggle
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Digiday
Adidas CEO: Affiliation with FIFA has not damaged the brand
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CMO Today, Wall Street Journal
Outdoor advertising companies post improved revenue in third quarter
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Adweek
Google is now publishing holiday store hours for maps and search
Nov 06, 2015
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Ad Age
WPP's GroupM Names Xaxis CEO Brian Lesser North American CEO
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Digiday
The new normal: How native advertising's changed in a year
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Marketing Land
Does Facebook Have A Sharing Problem?
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ClickZ
Why your holiday marketing strategy needs unboxing videos
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Adweek
Anna Kendrick and Zosia Mamet Are Unlikely BFFs in Kate Spade's Adorable New Ad
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CMO Today, Wall Street Journal
Media Executives Say ‘Scatter’ Ad Market Is Strong
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Fortune
Adidas Wants to Help High Schools Ditch Controversial Mascots
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Poynter
BuzzFeed changes editorial standards to allow sponsorships in entertainment programming
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