What We're Reading: Page 328
Industry reads hand-picked by our editors
Dec 09, 2015
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Retail Dive: Marketing
Aldo focuses on creatives, not shoes, for new Instagram campaign
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eMarketer
Audience Targeting Top Method Used to Place TV Ads
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CMO Today, Wall Street Journal
CBS Forecasts Strong Growth for Broadcast TV Ad Sales in 2016
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Seeking Alpha
Alphabet Needs Chromecast To Increase Its Advertising Audience
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Re/code
Snapchat’s Crowded Publisher Platform Is Starting to Feel Like ‘The Hunger Games’
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Adweek
How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing
Dec 08, 2015
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Twitter
2015 Year on Twitter
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Bloomberg
LeBron James signs unprecedented lifetime contract with Nike
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AdAge
Ad blocking is an (unexpectedly) big issue in China
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CMO Today, Wall Street Journal
IBM, seared by hair dryer hacks, pulls plug on campaign
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eMarketer
Long-form content accounts for more ad views on tablets
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Marketing Land
Shareaholic: Twitter sharing drops 11% after Twitter kills counts
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Adweek
KitKat's Christmas commercial is 30 seconds of blankness, the ultimate ad break
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iMedia Connection
5 predictions for mobile in 2016
Dec 07, 2015
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CIO.com
How to succeed in B2B e-commerce
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Mashable
Apple's new ads tout Siri, 'ridiculously powerful' iPhone 6S
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Marketing Land
Facebook Tweaks News Feed To Serve Only The Best Viral Stories
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CMO Today, Wall Street Journal
Inside Refinery29’s Snapchat Discover Operation
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ClickZ
The do's and don'ts of retargeting
Dec 04, 2015
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Food Dive
Kellogg names Kimberly-Clark exec as chief growth officer
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Fast Co. Create
Why Christmas is the Super Bowl of British advertising
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The New York Times
Luxury brands and the social campaign
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Fortune
YouTube Red is a Trojan horse in the war over TV
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BuzzFeed
Facebook brings its live streaming to the masses
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Retail Dive: Marketing
Nick Cannon to lead creative for reborn RadioShack
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AdAge
This unexpected trend will steal the spotlight from 'cool' ad tech
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INMA
Valuable data integration means high-value mapping results for your advertisers
Dec 03, 2015
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CMO Today, Wall Street Journal
Yahoo board to weigh sale of Internet business
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AdExchanger
Next stop for network-level ad blocking: the US?
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Digiday
Ad tech veterans are teaching programmatic at business schools
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Adweek
Marketing on Reddit is scary, but these success stories show big potential
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AdAge
GroupM strikes addressable ad deal with Cablevision
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MediaShift
Why we need a streaming service for news
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Fortune
Why a Coca-Cola holiday ad in Mexico is under fire
Dec 02, 2015
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Food Dive
Chocolate twist: Godiva looks to be more 'approachable' for the holidays
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Marketing Land
YouTube opens voting for the year's most iconic ads with #TheYouTubeAd of 2015 contest
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CMO Today, Wall Street Journal
Israeli firm Perion acquires Undertone for $180 million
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Marketing Interactive
Why 2016 will be the year of the customer
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Adweek
Viewers like longer content if it's entertaining
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Digiday
Video becomes the main ad-blocking battleground for publishers
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Retail Dive: Marketing
Despite risks, brands try out Periscope to reach millennials
Dec 01, 2015
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Food Dive
PepsiCo Creator division develops immersive creative experiences
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Nieman Lab
How publishers are using Facebook Instant Articles
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Adweek
Heading into Season 2, has Serial sold advertisers on podcasting?
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Digiday
With new ad, Amazon suggests its drone delivery program is real
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Retail Dive: Marketing
Kohl's sweepstakes dominates Twitter chatter over Black Friday weekend
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Christian Science Monitor
The ad blockers debate: What's at stake for consumers and Web publishers
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Poynter
Google’s plan to speed up mobile news is gaining traction
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