What We're Reading: Page 327
Industry reads hand-picked by our editors
Dec 18, 2015
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Food Dive
Bud Light goes all blue in new packaging design
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CMO Today, Wall Street Journal
Hallmark’s Feel-Good Diet Draws Viewers, Advertisers
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Fortune
In 2016, Media Companies Will Lose Even More Control
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eMarketer
What Technologies Are Marketers Investing In?
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Marketing Land
How The Cookies Crumble In A Mobile-First World
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Adweek
4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform
Dec 17, 2015
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Retail Dive: Marketing
Retail ads, both controversial and not, pull in engagement this season
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Business Insider
This ad agency is behind the best company holiday card of 2015
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HR Dive
How to keep your employees energized during the holiday season – and beyond
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Direct Marketing News
What marketers can learn from Star Wars
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Eater
Sorry, America: Chipotle CEO Offers Fat Newspaper Ad Apology
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Mobile Marketer
Ad targeting hits stride and continues to grow as data evolves
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Marketing Land
B2B Lead Provider True Influence Opens Up Its Internal Service Through New Cloud-Based Platform
Dec 16, 2015
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AdAge
Advertising pioneer Paula Green passes away at 92
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Adweek
Ogilvy names Anthony Wong as its new global effectiveness chief
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Food Dive
Hershey's Reese's spins seasonal candy backlash: #AllTreesAreBeautiful
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Digiday
The North Face launched an online customer service tool powered by conversation
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Adweek
Canon's digital billboards help New Yorkers take the perfect Instagram picture
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Mobile Marketing Watch
Yes, it's true: Many marketing, IT execs don't have mobile-first strategies
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AdExchanger
Is there a future for the combo of content and commerce?
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Mashable
Consumers are rebelling against 'Star Wars' branded fruits and vegetables
Dec 15, 2015
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AdAge
Popchips names David&Goliath as agency of record
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CMO Today, Wall Street Journal
Advertising companies shrink real-estate expenses
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Digiday
CNN International is moving beyond the click-through rate
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Sales Benchmark Index
Where to start in creating a strong marketing operations plan for 2016
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AdExchanger
Glenfiddich runs addressable TV with Rocket Fuel and DISH to woo whiskey drinkers
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Adweek
How the best ad campaign of 2015 hilariously hacked the lowly pre-roll ad
Dec 14, 2015
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CMO Today, Wall Street Journal
Cord-Cutting Is Accelerating
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Fortune
Atlantic Media Is Considering a Sale of Quartz
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AdExchanger
With Yahoo's Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
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Marketing Land
Facebook Gives Page Owners Tips To Improve Their Video Production
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AdAge
The Best Branded Content Partnerships of 2015
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Adweek
The Story Behind 'Instagram Husband,' the Year's Most Out-of-Nowhere Viral Hit
Dec 11, 2015
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HR Dive
What employees hate during the holiday season
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The Wall Street Journal
Pay-per-article platform Blendl heads to the U.S.
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AdExchanger
Collective splits media and tech divisions, lays off 20% as agencies pull back
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AdAge
Inside the making of YouTube's end-of-year video and the company behind it
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Retail Dive: Marketing
Buy buttons met with lukewarm response, survey says
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Fortune
Watch these super luxe holiday ads made just for YouTube
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Adweek
Here are the Instagram emojis that get the best engagement for brands
Dec 10, 2015
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Food Dive
Quaker looking for new agency for snack bars business
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AdAge
MetLife Hires Avon's Hugh Dineen to Lead U.S. Marketing
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Retail Dive: Marketing
#AskLaneBryant Twitter discussion goes awry
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Marketing Land
Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner
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Adweek
10 hilarious and touching ads that show why BBDO was our U.S. Agency of the Year
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ClickZ
Harnessing the Force: marketing lessons from 'Star Wars'
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Re/code
Apple Updates Its News App to Make It More Like a … Newspaper
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CMO Today, Wall Street Journal
Publicis CFO Says P&G Account Loss Is a ‘Disappointment’
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