Social Media: Page 98
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Braylen Dion for Sprite®
Sprite highlights hip-hop culture with 'Thirst for Yours' campaign
The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.
By Barry Levine • June 21, 2019 -
Fast Horse Inc.
Dunkin' debuts 'human charger' pop-up for summer solstice
On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.
By Natalie Black (Koltun) , Barry Levine • June 21, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Havas acquires majority stake in streaming, gaming specialist shop Battery
With clients including Netflix and Activision Blizzard, the Los Angeles-based agency will be integrated into Havas' global Annex network.
By Peter Adams • June 20, 2019 -
Snap alum launches curated online store Verishop
The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.
By Lisa Rowan • June 20, 2019 -
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.
By Chris Kelly , Barry Levine • June 20, 2019 -
Live Nation
Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
By Robert Williams • June 20, 2019 -
L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'
A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.
By Robert Williams • June 20, 2019 -
Procter & Gamble, Unilever help create 'digital safety' group
The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.
By Robert Williams • June 19, 2019 -
Hollister taps Twitch, gaming influencers for experiential event
The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.
By Robert Williams • June 19, 2019 -
Forrester: CMOs face creative rut while overspending on technology
If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.
By Robert Williams • June 18, 2019 -
Bud Light revives '90s ad series and brews music-infused beer on Twitch
The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.
By Barry Levine • June 18, 2019 -
Sponsored by NativeXHow social media in China differs from the West
Social media in China, from a Western view, seems equally fascinating and overwhelming, but the opportunities for Western advertising are now becoming apparent.
June 18, 2019 -
TikTok's in-app purchases surge sixfold on digital coins, study finds
The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month.
By Robert Williams • June 17, 2019 -
YouTube
JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover
To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.
By Dianna Christe • June 17, 2019 -
Pinterest expands social commerce partner program
To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.
By Robert Williams • June 17, 2019 -
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
By Peter Adams • Updated June 18, 2019 -
TikTok
Chipotle, Marc Anthony see viral growth via TikTok
After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.
By Robert Williams • June 14, 2019 -
Amazon tops Apple, Google as world's most valuable brand, study says
The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.
By Robert Williams • June 14, 2019 -
Netflix plans 'Stranger Things' AR mobile game
Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.
By Robert Williams • June 14, 2019 -
Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return
To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.
By Chris Kelly , Barry Levine • June 14, 2019 -
Kraft wants parents to lie to kids with 'Salad Frosting'
A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash.
By Kira Barrett • June 14, 2019 -
John Hazard
ColumnComic Dive: Haters Gonna Hate
Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.
By John Hazard • June 14, 2019 -
Michelob Ultra
Michelob Ultra turns Father's Day tributes on Instagram into real cards
The cards will include a Drizly code that can be used to order the beer for delivery.
By Robert Williams • June 13, 2019 -
'Fortnite' maker Epic Games acquires Houseparty app
User accounts will be separate, and user data won't be shared between the platforms.
By Robert Williams • June 13, 2019 -
Burger King flips Whoppers upside down for 'Stranger Things' tie-in
In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.
By Barry Levine • June 13, 2019
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