Social Media: Page 95
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Marvel and Axe partner on web comic series 'The Fresh-Men'
The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate.
By Dianna Christe • July 15, 2019 -
YouTube amplifies monetization options for creators as early tools drive revenue
At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.
By Peter Adams • July 12, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."
By Chris Kelly , Barry Levine • July 12, 2019 -
John Hazard
ColumnComic Dive: Justice? Do It
Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales.
By John Hazard • July 12, 2019 -
Google takes another crack at social networking with Shoelace test
Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.
By Robert Williams • July 12, 2019 -
Glad
Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video
A follow-up to last year's "Upside Down Kitchen" campaign, the video underscores how the Clorox brand uses YouTube to take creative swings.
By Barry Levine • July 12, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Twitter looks to improve ads, cozy up to creators with brand studio
Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.
By Kira Barrett • July 11, 2019 -
Anheuser-Busch/Weber Shandwick
Stella Artois challenges drinkers to rethink summer vacations
The brand brings in Idris Elba to push a theme of relatability with a social media-heavy campaign and new outdoor creative.
By Barry Levine • July 11, 2019 -
Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger
The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.
By Robert Williams • July 11, 2019 -
Pinterest debuts fresh video tools for creators, brands
L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.
By Robert Williams • July 11, 2019 -
App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump
While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.
By Robert Williams • July 11, 2019 -
Macy's Story goes outside with Dick's Sporting Goods
The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept.
By Kaarin Vembar • July 10, 2019 -
Supercuts seeks fresh brand look with humorous campaign, technology push
New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.
By Peter Adams • July 10, 2019 -
5 branded posts from influencers required to spur a purchase, study says
Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.
By Robert Williams • July 10, 2019 -
Cotton Inc. debuts Amazon store curated by celebrity stylist
Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.
By Dianna Christe • July 10, 2019 -
Southwest Airlines adds Facebook AR filters to 'Shark Week' promo
Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.
By Robert Williams • July 10, 2019 -
Opinion
What's next for IGTV?
While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.
By Adam Williams • July 10, 2019 -
Facebook emulates rivals' monetization playbooks to draw more creators
Announcements arriving ahead of VidCon include a new feature called Stars, which closely resembles Twitch's Bit Emotes.
By Peter Adams • July 9, 2019 -
Instagram influencer engagement hovers near all-time lows, study says
The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier.
By Robert Williams • July 9, 2019 -
Microsoft's expansive 'Stranger Things' tie-in features retro Windows app
The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.
By Robert Williams • July 9, 2019 -
Deep Dive
What brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
By Chris Kelly • July 8, 2019 -
Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
9 buzzworthy campaigns that set brands apart in 2019's first half
From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019
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