Social Media: Page 94
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Coors Light breaks from past strategy in millennial-focused push
The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.
By Dianna Christe • July 31, 2019 -
Facebook ranks lowest among social media sites for customer satisfaction, study says
Snapchat debuted on the American Customer Satisfaction Index, receiving high marks for mobile quality.
By Robert Williams • July 30, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pinterest
Pinterest rolls out browseable catalogs alongside Pins
Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.
By Barry Levine • July 30, 2019 -
Starbucks taps Bill Nye the Science Guy to explain nitro cold brew
Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.
By Barry Levine • July 30, 2019 -
Critical Mass
Infiniti spins Instagram quiz into immersive driving experience
A "choose-your-own-adventure" campaign challenges users to react as quickly as they would in real-life performance driving.
By Robert Williams • July 30, 2019 -
Pokemon Go
'Pokémon Go' stages OOH hack campaign in New York
The fictional Team Go Rocket altered "Pokémon Go" posters, billboards and digital ads throughout the city, challenging players to help restore order.
By Robert Williams • July 29, 2019 -
Why consumers named Patagonia a leading innovative tech brand
YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.
By Dianna Christe • July 29, 2019 -
Arby's readies special food truck menu for 'Storm Area 51' event
"We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said.
By Dianna Christe • July 29, 2019 -
Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day
The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.
By Robert Williams • July 26, 2019 -
unsplash/freestocks
Twitter's ad refresh pays off in Q2, but slowdown could be coming
Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.
By Peter Adams • July 26, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019 -
YouTube Martin Garrix
Unilever builds stable of digital hubs as data-driven marketing accelerates
Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.
By Barry Levine • July 26, 2019 -
Opinion
Influencer marketing should focus on conversational health, not vanity metrics
Instead of asking for an influencer's top posts, assess the best conversations — ones that show excitement and receptivity that could take a campaign to the next level, writes Captiv8's Vishal Gurbuxani.
By Vishal Gurbuxani • July 25, 2019 -
Getty Images
Facebook's Q2 revenue jumps 28% as mobile ads power growth
Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.
By Robert Williams • July 25, 2019 -
Study: Gen Z prefers social media as top influence channel
The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.
By Robert Williams • July 25, 2019 -
Outdoor Voices
Outdoor Voices issues magazine as part of new storytelling platform
The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing a performance-driven angle.
By Barry Levine • July 25, 2019 -
Pinterest's 'compassionate search' forgoes targeted ads
Mental health resources arrive on the platform in the latest sign that companies are addressing negative effects of digital media on users' emotional well-being.
By Robert Williams • July 24, 2019 -
Snap adds record 13M users in Q2 as revenue jumps 48%
Improvements to Snapchat from Q1 appear to be gaining momentum, which could give marketers more confidence to advertise on the app.
By Robert Williams • July 24, 2019 -
HotelTonight
HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature
The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.
By Dianna Christe • July 24, 2019 -
Mobile web usage overtakes time spent on Facebook app by 3%, study says
Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.
By Robert Williams • July 23, 2019 -
Facebook shrinks ad space on mobile News Feed
A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.
By Robert Williams • July 22, 2019 -
YouTube settles with FTC over claims related to mishandling children's data, reports say
While the news is another indication the FTC is willing to fine big players, there's not yet a clear vision of how to protect the privacy of kids using video-sharing sites.
By Dianna Christe • July 22, 2019 -
LaFORCE for Hardee's
Tinder circumvents Google Play fees with in-app payments
Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.
By Robert Williams • July 22, 2019 -
Report: TikTok tests app features that resemble Instagram's format
The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.
By Robert Williams • July 22, 2019 -
Humorous content is most popular for TV viewers sharing on social media, study finds
Seventy-three percent of social network users engage with TV-related content on social media platforms.
By Robert Williams • July 19, 2019
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