Social Media: Page 93
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Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 8, 2019 -
unsplash/freestocks
Twitter cuts off third-party data amid privacy mistakes
The change comes as the company apologized for using people's personal information for advertising purposes without their consent.
By Robert Williams • Aug. 8, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Busch
Busch parodies vintage coffee ads for return of 'Latte' brew
While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s.
By Barry Levine • Aug. 8, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 8, 2019 -
Hanes
Hanes pushes body positivity in 'Every Bod' campaign
Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods."
By Dianna Christe • Aug. 7, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 7, 2019 -
Bio-Oil kicks off #LoveYourMarks campaign on Instagram, Hulu
Through social influencers and digital video ads, the skincare brand urges people to celebrate their bodies while treating stretch marks and scars.
By Robert Williams • Aug. 7, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Bebe Rexha duets with Bebe brand for body positive campaign
"Bebe Loves Bebe" was inspired by the singer's call for people to love their bodies at any size.
By Barry Levine • Aug. 6, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 5, 2019 -
Bud Light partners with Post Malone on branded fashion line
In AB InBev's latest millennial play, the "Beerbongs & Bentleys" rapper debuts new lyrics on a line of exclusive apparel.
By Dianna Christe • Aug. 5, 2019 -
Delta targets New Yorkers with 'small spaces' mobile videos
A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.
By Robert Williams • Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019 -
Skittles' #DareTheRainbow challenge tests gag reflexes of Instagrammers
Packages of Zombie Skittles have a disguised piece of candy with a repulsive flavor.
By Robert Williams • Aug. 2, 2019 -
P&G digital media exec Craig Stimmel joins Snap
Stimmel helped overhaul P&G's digital media business and integrate creative and media in a way championed by Marc Pritchard.
By Robert Williams • Aug. 2, 2019 -
Chipotle smashes TikTok records with #GuacDance challenge
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.
By Robert Williams • Aug. 2, 2019 -
Ikea teams with Nat Geo for faux documentary on 'endangered sleep'
In a parody of "Planet Earth," the retailer promotes its products as solutions for better sleep.
By Barry Levine • Aug. 2, 2019 -
Column
Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance
While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.
By Natalie Black (Koltun) • Aug. 2, 2019 -
Twitter merges agency, ad-tech teams to hone ad campaigns
Stephanie Prager will oversee the teams as head of global agency and platform solutions.
By Robert Williams • Aug. 1, 2019 -
French's toasts National Mustard Day with on-brand ice cream flavor
Created with Coolhaus Ice Cream, mustard-flavored scoops will be available via a food truck, and the brand has shared the recipe online.
By Barry Levine • Aug. 1, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 1, 2019 -
Mastercard recreates world's top restaurant experiences for cardholders
The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.
By Barry Levine • Aug. 1, 2019 -
Courtesy of Athleta
Allyson Felix snubs Nike, signs with Athleta
The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.
By Cara Salpini • July 31, 2019 -
Google expands app ad inventory on Discover, YouTube search and in-stream video
A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.
By Peter Adams • July 31, 2019 -
Snickers lifts moods with mobile micro-gifting push from Walmart
The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.
By Robert Williams • July 31, 2019
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