Social Media: Page 86
-
Michael Kors doubles active users with Facebook Messenger tie-in
To promote a new fragrance, the fashion brand let users of the chat app enter a sweepstakes to meet model Gigi Hadid.
By Robert Williams • Oct. 10, 2019 -
Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids
The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.
By Dianna Christe • Oct. 10, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
White Claw
White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says
Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales.
By Robert Williams • Oct. 10, 2019 -
Dude Perfect
StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
By Robert Williams • Oct. 9, 2019 -
Visible
Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
By Dianna Christe • Oct. 9, 2019 -
YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says
For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.
By Dianna Christe • Oct. 9, 2019 -
Facebook nears $40M settlement of advertiser lawsuit
The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.
By Robert Williams • Oct. 8, 2019 -
Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
By Robert Williams • Oct. 8, 2019 -
Adidas 1st to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.
By Robert Williams • Oct. 8, 2019 -
LG
LG and BuzzFeed's Tasty bake up cookie subscription boxes
Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."
By Barry Levine • Oct. 8, 2019 -
Report: Google in acquisition talks with video-sharing app Firework
Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.
By Robert Williams • Oct. 7, 2019 -
DoorDash
DoorDash orders multichannel campaign with scannable OOH ads
Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.
By Dianna Christe • Oct. 7, 2019 -
Permission granted by e.l.f. Cosmetics
E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song
The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.
By Chris Kelly • Oct. 4, 2019 -
John Hazard
ColumnComic Dive: It's In The Game
Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.
By John Hazard • Oct. 4, 2019 -
Instagram clones another Snapchat feature with close friends messaging
Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.
By Robert Williams • Oct. 4, 2019 -
pepsico
PepsiCo's 12% increase in ad spending fuels sales growth
The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.
By Robert Williams • Oct. 4, 2019 -
Wendy's role-playing game features a realm threatened by frozen beef
Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.
By Barry Levine • Oct. 4, 2019 -
Facebook
Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
By Robert Williams • Oct. 3, 2019 -
Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.
By Barry Levine • Oct. 3, 2019 -
Deep Dive
Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.
By Peter Adams • Oct. 2, 2019 -
Burger King milkshake tweet took things too far, UK ad watchdog rules
The now-banned message, intended to be tongue-in-cheek, came amid political figures being pelted with milkshakes.
By Peter Adams • Oct. 2, 2019 -
unsplash/freestocks
Kraft Heinz, Nestlé, Coke are top CPG spenders on Twitter ads, study says
On average, 75% of Twitter media budgets go to video, making it the primary ad format for top-spending brands.
By Robert Williams • Oct. 2, 2019 -
Flickr
Deep DiveTurning back time: How brands tap into nostalgia to build their future
From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets.
By Anastassia Gliadkovskaya • Oct. 2, 2019 -
DiGiorno crowdsources pizza delivery locations on Twitter
Nestlé's frozen pizza brand is breaking its "no delivery" rule to celebrate National Pizza Month with a fresh hashtag challenge.
By Robert Williams • Oct. 1, 2019 -
Adidas, Levi's, Michael Kors test product launch alerts on Instagram
Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.
By Robert Williams • Oct. 1, 2019
Previous
