Barbie's Malibu Dreamhouse listed on Airbnb for doll's 60th birthday

The mid-century modern house can be booked for a one-time, two-night stay for up to four guests.

By Dianna Christe • Oct. 21, 2019

Chili's new CMO dishes on brand DNA and marketing's role within the organization

Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.

By Chris Kelly • Oct. 21, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Snapchat pilots dynamic ads to broaden marketer appeal

Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.

By Robert Williams • Oct. 18, 2019

Smartphones are most popular devices for online shopping, survey says

Less than a third of shoppers plan to use a desktop or laptop for shopping, while just 16% will browse on a tablet.

By Robert Williams • Oct. 18, 2019

Burger King dares mobile gamers to promote small-ball soccer team

For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.

By Robert Williams • Oct. 18, 2019

Accenture: More consumers willing to share data when there's transparency

However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.

By Robert Williams • Oct. 17, 2019

Dove, Comcast detail divergent paths to culturally relevant marketing

At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers.

By Peter Adams • Oct. 17, 2019

Natural Light asks fans to dress up as 'real-life nightmares' in Halloween costume contest

Contestants can share photos on social media of costumes like crushing student debt, bad credit scores, endless laundry or moving in with their parents.

By Robert Williams • Oct. 17, 2019

Burger King splices doorbell footage into video ad for Uber Eats delivery

The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.

By Robert Williams • Oct. 16, 2019

Starbucks outspends pumpkin spice competitors in advertising, adds print to mix

The chain got a jump start on the popular fall flavor trend in August, bringing back its themed drinks and supporting ads.

By Dianna Christe and Chantal Tode • Oct. 16, 2019

Apple kills death-prediction app inspired by horror movie

While the viral app wasn't originally part of the promotion for the upcoming film "Countdown," STX Films is now developing an Android version.

By Robert Williams • Oct. 16, 2019

Tiny house made for Fiskars DIY projects goes on tour

Millennials are big on do-it-yourself projects and tiny houses, trends Fiskars taps into with its new cross-channel campaign. 

By Dianna Christe • Oct. 16, 2019

Wonderful Halos bites into animated YouTube series for kids

The mandarin orange purveyor says "Camp Halohead" is the first original entertainment property from a produce brand.

By Barry Levine • Oct. 15, 2019

Disney immerses YouTubers with 'Maleficent' virtual makeup try-on

To promote the movie sequel, an experimental AR video lets viewers transform themselves into the title character as they watch a makeup tutorial.

By Robert Williams • Oct. 15, 2019

Nike's TraceMe acquisition signals bigger digital media ambitions

The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent. 

By Barry Levine • Oct. 15, 2019

Wild Turkey, Complex partner on social video series starring McConaughey

The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page.

By Robert Williams • Oct. 14, 2019

Marmite tries to hypnotize haters with new 'Mind Control' ads

A campaign acknowledging the yeasty spread's divisive reputation includes the chance to win a trip to London for a hypnosis session.

By Dianna Christe • Oct. 14, 2019

Visa, Mastercard, eBay exit Facebook Libra digital currency group

The exodus comes a week before Mark Zuckerberg faces questions from lawmakers about the company's digital currency plans.

By Robert Williams • Oct. 14, 2019

HBO turns popular shows into PSAs around mental illness

Bumper ads indicate what mental health disorders are depicted in "Barry," "Girls" and other shows while a doctor comments on relevant scenes.

By Dianna Christe • Oct. 14, 2019

Bacardi upcycles plastic straws by turning them into vinyl records

Single-use plastic straws collected from 55 bars will transform into limited-edition records featuring Major Lazer and Anitta.

By Barry Levine • Oct. 11, 2019

Retailers spent 6% less on holiday ads in 2018, Kantar finds

Though retailers overall are cutting advertising budgets, digital and social media saw the greatest growth last year.

By Tatiana Walk-Morris • Oct. 11, 2019

Pinterest reduces self-harm posts by 88% with AI

The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.

By Robert Williams • Oct. 11, 2019

Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3

Agency McCann created the 30-second spot, which got 38 million views, to show how phone plans can be customized for individual family members.

By Robert Williams • Oct. 11, 2019

Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'

Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand.

By Natalie Black (Koltun) • Oct. 11, 2019

Citi ad highlights girls' reactions to wage gap with #ItsAboutTime

"The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements.

By Dianna Christe • Oct. 10, 2019