P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'

New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.

By Barry Levine • Nov. 8, 2019

Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands

A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.

By Peter Adams • Nov. 7, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

LG Mobile taps Instagram influencers for 'Colors Of Life' promotion

The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.

By Robert Williams • Nov. 7, 2019

Kohl's lets Snapchatters virtually window shop through AR portal

An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.

By Robert Williams • Nov. 7, 2019

Chili's dishes out custom merch to showcase free delivery promotion

Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.

By Barry Levine • Nov. 7, 2019

Millennial parents want ads to reflect equal roles, Kraft Heinz case study says

The cohort finds traditional advertising to be the least influential channel.

By Dianna Christe • Nov. 6, 2019

Spalding hosts holiday shopping event on social media

To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.

By Robert Williams • Nov. 6, 2019

Panera cooks up mobile-only AR ads that let viewers play with their food

The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.

By Peter Adams • Nov. 5, 2019

Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store

The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.

By Robert Williams • Nov. 5, 2019

Axe debuts gaming-themed campaign for 'League of Legends' showdown

"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.

By Barry Levine • Nov. 5, 2019

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery

Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.

By Robert Williams • Nov. 5, 2019

Facebook rebranding unites family of apps amid antitrust scrutiny

A new logo and refreshed imagery comes as the social media behemoth faces growing calls to undo its acquisitions of Instagram and WhatsApp.

By Robert Williams • Nov. 5, 2019

TikTok helps brands join in by integrating third-party apps

Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.

By Robert Williams • Nov. 4, 2019

Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'

The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.

By Robert Williams • Nov. 4, 2019

Espolòn Tequila slings print magazine at pop-up newsstand

To celebrate Day of the Dead, the Campari America brand also ran a satirical obituary for "fake news" in The New York Times.

By Dianna Christe • Nov. 4, 2019

Alaska Airlines rides ocean-powered wave data for 'Swell Deals'

Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts.

By Dianna Christe • Nov. 4, 2019

Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return

A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.

By Peter Adams • Nov. 1, 2019

Comic Dive: Halloween Hangover

Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.

By John Hazard • Nov. 1, 2019

United Airlines, Airbnb drive interaction with YouTube's direct-response ads

A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured.

By Robert Williams • Nov. 1, 2019

PepsiCo makes lifestyle brand push with e-commerce fashion hub

House of PepsiCo features apparel and accessories from the company's collaborations with fashion labels from around the world.

By Barry Levine • Nov. 1, 2019

Oscar Mayer revs up NASCAR design challenge on social

The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.

By Robert Williams • Nov. 1, 2019

Haribo debuts all-gummy video series for IGTV 'micro-bingers'

Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.

By Robert Williams • Nov. 1, 2019

Goodwill debuts geofenced mobile ads to attract Gen Z

The "Frustrate Copycats" campaign will run on Facebook, Instagram and Pinterest and include print and TV spots.

By Robert Williams • Oct. 31, 2019

Facebook's ad sales jump 28%, while political worries loom

In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.

By Robert Williams • Oct. 31, 2019

Land Rover launches US music festival to reintroduce Defender SUV

The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley. 

By Barry Levine • Oct. 31, 2019