Social Media: Page 61
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Talkspace ends Facebook talks to protest content moderation policy
The provider of online therapy criticized Facebook for not removing a post by President Trump, though it's too early to tell whether the public condemnation signals a broader trend of brands refusing to work with the social network.
By Robert Williams • June 2, 2020 -
AB InBev supports global bar partners with localized social ads
A new social media tool by Tiger Pistol aims to help bars and restaurants turn the beverage giant's creative into local ads that drive in-store traffic.
By Dianna Christie • June 2, 2020 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
1-800-Flowers CMO on how to fertilize connections as consumer needs change
Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.
By Dianna Christie • June 2, 2020 -
Bomb Pop blasts off on social to win over tweens
With the #NotOneThing campaign, the brand of frozen dessert aims to reach tweens on digital media platforms such as TikTok, Twitch and SoundCloud.
By Robert Williams • June 2, 2020 -
HBO Max matches with Bumble on virtual date giveaway
The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.
By Robert Williams • June 1, 2020 -
Bubly launches TikTok, Instagram campaign to show #UnstoppablePride
PepsiCo's brand of flavored seltzer launched its Pride campaign after pausing due to the importance of "current conversations happening across America."
By Robert Williams • Updated June 18, 2020 -
Facebook's Venue makes live TV events more social, starting with NASCAR
The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.
By Robert Williams • June 1, 2020 -
Nike calls on America to confront racism in new video
The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.
By Dianna Christie • June 1, 2020 -
Fruit by the Foot hosts speed-eating challenge on YouTube Live
The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.
By Robert Williams • May 29, 2020 -
TikTok streams educational videos for homebound viewers
A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.
By Robert Williams • May 29, 2020 -
Opinion
What marketers can learn from media coverage of COVID-19
By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.
By Ben Lack • May 29, 2020 -
DoorDash immerses Snapchat users in AR restaurants
Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.
By Robert Williams • May 29, 2020 -
Truly Hard Seltzer celebrates Pride with OOH, social campaign
The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.
By Dianna Christie • May 29, 2020 -
Dunkin' declares support for The Donut Party in nod to election year
A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.
By Dianna Christie • Updated June 3, 2020 -
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.
By Natalie Koltun • May 29, 2020 -
Consumers want social ads to show return to normalcy, study says
Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.
By Robert Williams • May 28, 2020 -
Instagram IGTV video ads arrive as part of monetization push for influencers
Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.
By Robert Williams • May 28, 2020 -
Criteo's self-service platform places ads across retailer e-commerce sites
The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.
By Robert Williams • May 28, 2020 -
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
Limited-edition packaging is available in 33 states to help the brand support a nonprofit partner's expansion into Kansas.
By Dianna Christie • May 27, 2020 -
TikTok sees 10x surge in April with in-app revenue of $78M
The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.
By Robert Williams • May 27, 2020 -
NYX plans virtual Pride march on Instagram
To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.
By Robert Williams • May 27, 2020 -
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."
By Dianna Christie • May 27, 2020 -
United Airlines debuts cleaning protocols with Clorox to lure back flyers
Teaming with the cleaning brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media.
By Dianna Christie • May 26, 2020 -
Budweiser honors healthcare workers and military heroes in new campaign
The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.
By Dianna Christie • May 26, 2020 -
Q&A
PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."
By Peter Adams • May 26, 2020