Social Media: Page 6
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Courtesy of Levi's
Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.
By Chris Kelly • March 25, 2024 -
Courtesy of Mondelēz International
Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’
The brand’s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging.
By Sara Karlovitch • March 21, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Billion Dollar Boy
Marketers bullish on generative AI’s potential to boost the creator economy
Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.
By Aaron Baar • March 21, 2024 -
Anna Moneymaker / Staff via Getty Images
Deep DiveWhy the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 21, 2024 -
Courtesy of Miller Lite
Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push
Leo Burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities.
By Peter Adams • March 21, 2024 -
Courtesy of Tropicana
Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging
“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.
By Jessica Deyo • March 19, 2024 -
Permission granted by PepsiCo
How Bubly aims to shake up sparkling water with new Burst brand extension
Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.
By Peter Adams • March 19, 2024 -
charnsitr via Getty Images
Sponsored by FireworkEmbracing the era of video-first marketing: 5 undeniable consumer stats
Does your marketing strategy match your audiences’ expectations?
March 18, 2024 -
Courtesy of Manscaped
ColumnCampaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 15, 2024 -
ViewApart via Getty Images
Google loses in local search to Instagram, TikTok among Gen Z
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
By Aaron Baar • March 14, 2024 -
Courtesy of Garnier USA
Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
By Peter Adams • March 14, 2024 -
Courtesy of Heinz
Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
By Chris Kelly • March 12, 2024 -
Retrieved from Meta on March 13, 2024
ColumnSociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
By Andrew Hutchinson • March 12, 2024 -
Permission granted by Team Whistle
GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
By Jessica Deyo • March 12, 2024 -
Courtesy of Michaels
Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
By Jessica Deyo • March 8, 2024 -
Courtesy of Disney Advertising
ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.
By Peter Adams • March 8, 2024 -
Retrieved from TikTok on March 08, 2024
ColumnSociable: TikTok calls on US users to oppose latest proposal to ban app
With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back.
By Andrew Hutchinson • March 8, 2024 -
Courtesy of TalkShopLive
Billboard brings shoppable livestream to Instagram using TalkShopLive
TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.
By Aaron Baar • March 7, 2024 -
Courtesy of Dove
Dove tackles Gen Alpha anti-aging craze with Drew Barrymore
#TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.
By Peter Adams • March 5, 2024 -
Retrieved from Whirlpool USA on March 05, 2024
Whirlpool helps singles clean up their dating profiles
Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.
By Sara Karlovitch • March 5, 2024 -
Permission granted by Athleta
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Courtesy of Olipop
Olipop seeks best friend creator duo for expenses-paid national tour
The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.
By Jessica Deyo • Feb. 29, 2024 -
Courtesy of Reddit
Sociable: Reddit partners with Google on data-sharing deal for search
The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews.
By Andrew Hutchinson • Feb. 23, 2024 -
Permission granted by Snap Inc.
Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.
By Aaron Baar • Feb. 22, 2024 -
Courtesy of PepsiCo
Pepsi teams with Shaq, Reebok for sneakers that carry mini cans
Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.
By Jessica Deyo • Feb. 22, 2024
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