Social Media: Page 54
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Retrieved from Corona on August 18, 2020
Corona taps Snoop Dogg for first campaign unifying family of brands
With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.
By Dianna Christie • Aug. 18, 2020 -
Courtesy of Budweiser
Budweiser campaigns to become Utah's official beer on Twitter
The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.
By Robert Williams • Aug. 18, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from Tinuiti on July 08, 2020
E.l.f. seeks brand ambassadors for first TikTok reality show
The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."
By Robert Williams • Aug. 17, 2020 -
Courtesy of Facebook
Facebook now lets Page owners monetize virtual events
Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.
By Robert Williams • Aug. 17, 2020 -
Courtesy of SmileDirectClub
SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge
Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.
By Robert Williams • Aug. 17, 2020 -
Courtesy of The Clorox Company
Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.
By Dianna Christie • Aug. 17, 2020 -
Getty Images
Most Americans believe Facebook ad boycott fair, but only 40% see it creating 'credible change'
About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.
By Robert Williams • Aug. 14, 2020 -
Retrieved from Pinterest on August 14, 2020
HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show
HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.
By Dianna Christie • Aug. 14, 2020 -
Retrieved from 7-Eleven, Inc. on August 14, 2020
Forever 21, 7-Eleven link on social giveaway of gear inspired by Slurpee, Big Gulp
Promotions on Instagram and TikTok include a dance challenge, polls, games and a Slurpee AR hologram filter.
By Robert Williams • Aug. 14, 2020 -
Courtesy of Snap
Hoka One One opens virtual pop-up shop with Snapchat AR
The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.
By Robert Williams • Aug. 13, 2020 -
Courtesy of Church's Chicken
Church's Chicken sends Facebook users on virtual scavenger hunt
A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.
By Robert Williams • Aug. 13, 2020 -
TikTok inks 3-year deal with New York Yankees
Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.
By Dianna Christie • Aug. 13, 2020 -
Courtesy of Ikea
Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion
The retailer's "I-Kiki" social gathering will be hosted by LGBT influencers Alyssa Edwards and Isis King on Instagram Live.
By Robert Williams • Aug. 13, 2020 -
Retrieved from TikTok on August 04, 2020
Prudential customizes ads for Pulse health app on TikTok
Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.
By Robert Williams • Aug. 13, 2020 -
Planters
Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays
Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true.
By Robert Williams • Aug. 12, 2020 -
Courtesy of Lamps Plus
Lamps Plus showcases lighting in Twitch cooking livestream
Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.
By Robert Williams • Aug. 12, 2020 -
Courtesy of Adobe
Adobe spotlights, supports diverse creative voices across digital and film
Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.
By Dianna Christie • Aug. 11, 2020 -
Facebook ranks as most popular ad platform for small businesses, study finds
These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.
By Robert Williams • Aug. 11, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch
The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.
By Robert Williams • Aug. 11, 2020 -
Courtesy of Aldo
Aldo launches first TikTok campaign with #StepIntoLove challenge
The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.
By Robert Williams • Aug. 11, 2020 -
Microsoft
Deep DiveMicrosoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?
Some analysts think an acquisition would make a poor match. But areas of Microsoft's business, like LinkedIn, key into potentially overlooked synergies.
By Peter Adams • Aug. 11, 2020 -
Courtesy of Dunkin'
Dunkin' offers up branded RV in social media sweepstakes
The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.
By Dianna Christie • Aug. 11, 2020 -
unsplash/freestocks
WSJ: Twitter discusses merger with TikTok's US operations
A potential Twitter deal would add an interesting fold to the narrative considering the company's history with Vine, a pioneering video app it shuttered in 2017.
By Robert Williams • Aug. 10, 2020 -
Courtesy of Hot Docs
LG showcases new Velvet 5G phone in documentary film series
Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.
By Dianna Christie • Aug. 10, 2020 -
Study: Fewer marketers expect UK mobile ad market to grow amid pandemic
Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.
By Robert Williams • Aug. 10, 2020
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