Social Media: Page 53
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Courtesy of Untuckit
Untuckit responds to skeptical tweets in ads designed to convert new customers
The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.
By Graham Vyse • Aug. 19, 2020 -
Courtesy of Stella Artois
Stella Artois brings five-star hotel service to homebodies
Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.
By Dianna Christie • Aug. 19, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Budweiser
Bud Light Seltzer seeks 'chief meme officer' to grow online clout
Responsibilities of the "CMO," who will be paid $5,000 a month, include creating 10 memes a week to share on social media.
By Robert Williams • Aug. 19, 2020 -
Hellmann's educates 'Animal Crossing' players about food waste through virtual island
Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.
By Robert Williams • Aug. 18, 2020 -
Courtesy of PepsiCo
Mtn Dew encourages consumers to head outdoors with new sweepstakes
As consumers rediscover the joys of motorsports, hiking and fishing, the "Claim the Outdoors" sweepstakes continues the brand's adventure push.
By Dianna Christie • Aug. 18, 2020 -
Permission granted by Pepsi
Pepsi champions football fans stuck at home as sports marketing shifts focus
VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.
By Peter Adams • Aug. 18, 2020 -
Mastercard seeks soccer fans to join 'Priceless Wave' on TikTok
The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament.
By Robert Williams • Aug. 18, 2020 -
Retrieved from Corona on August 18, 2020
Corona taps Snoop Dogg for first campaign unifying family of brands
With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.
By Dianna Christie • Aug. 18, 2020 -
Courtesy of Budweiser
Budweiser campaigns to become Utah's official beer on Twitter
The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.
By Robert Williams • Aug. 18, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. seeks brand ambassadors for first TikTok reality show
The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."
By Robert Williams • Aug. 17, 2020 -
Courtesy of Facebook
Facebook now lets Page owners monetize virtual events
Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.
By Robert Williams • Aug. 17, 2020 -
Courtesy of SmileDirectClub
SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge
Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.
By Robert Williams • Aug. 17, 2020 -
Courtesy of The Clorox Company
Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.
By Dianna Christie • Aug. 17, 2020 -
Getty Images
Most Americans believe Facebook ad boycott fair, but only 40% see it creating 'credible change'
About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.
By Robert Williams • Aug. 14, 2020 -
Retrieved from Pinterest on August 14, 2020
HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show
HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.
By Dianna Christie • Aug. 14, 2020 -
Retrieved from 7-Eleven, Inc. on August 14, 2020
Forever 21, 7-Eleven link on social giveaway of gear inspired by Slurpee, Big Gulp
Promotions on Instagram and TikTok include a dance challenge, polls, games and a Slurpee AR hologram filter.
By Robert Williams • Aug. 14, 2020 -
Courtesy of Snap
Hoka One One opens virtual pop-up shop with Snapchat AR
The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.
By Robert Williams • Aug. 13, 2020 -
Courtesy of Church's Chicken
Church's Chicken sends Facebook users on virtual scavenger hunt
A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.
By Robert Williams • Aug. 13, 2020 -
TikTok inks 3-year deal with New York Yankees
Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.
By Dianna Christie • Aug. 13, 2020 -
Courtesy of Ikea
Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion
The retailer's "I-Kiki" social gathering will be hosted by LGBT influencers Alyssa Edwards and Isis King on Instagram Live.
By Robert Williams • Aug. 13, 2020 -
Retrieved from TikTok on August 04, 2020
Prudential customizes ads for Pulse health app on TikTok
Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.
By Robert Williams • Aug. 13, 2020 -
Planters
Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays
Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true.
By Robert Williams • Aug. 12, 2020 -
Courtesy of Lamps Plus
Lamps Plus showcases lighting in Twitch cooking livestream
Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.
By Robert Williams • Aug. 12, 2020 -
Courtesy of Adobe
Adobe spotlights, supports diverse creative voices across digital and film
Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.
By Dianna Christie • Aug. 11, 2020 -
Facebook ranks as most popular ad platform for small businesses, study finds
These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.
By Robert Williams • Aug. 11, 2020
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