Social Media: Page 53
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Kargo buys Rhombus to boost ad targeting in social media embeds
Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.
By Robert Williams • Aug. 27, 2020 -
Courtesy of Olay
Olay extends STEM-focused mission in Women's Equality Day campaign
A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.
By Natalie Black (Koltun) • Aug. 26, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Opinion
Social is not a shortcut
Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.
By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020 -
Retrieved from Ogilvy on August 25, 2020
Burger King angers Twitch streamers with stunt campaign
The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.
By Robert Williams • Aug. 25, 2020 -
Permission granted by Pepsi
Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience
In an effort catering to stir-crazed football fans, the brand paved a couple's front yard to resemble a parking lot decked out in New York Jets paraphernalia.
By Peter Adams • Aug. 24, 2020 -
Courtesy of Ntwrk
TikTok unveils first shoppable livestream with Ntwrk
The social video app will let viewers this week buy apparel sporting defiant messages against a possible U.S. ban.
By Robert Williams • Aug. 24, 2020 -
Facebook marketing chief Antonio Lucio is leaving
The executive wants to put more time into diversity, inclusion and equity in marketing and advertising.
By Robert Williams • Aug. 24, 2020 -
Disney, Hilton, Southwest Airlines target travel planners on Pinterest
Brands have tended to promote trips that are mindful of health and safety recommendations during the pandemic rather than touting travel deals.
By Robert Williams • Aug. 24, 2020 -
Courtesy of PepsiCo
Lay's delivers 'flavor trip' on social for travel-starved fans
In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.
By Robert Williams • Aug. 24, 2020 -
Courtesy of Tecate
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Colgate
Colgate targets millennials with launch of DTC smart toothbrush
Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.
By Graham Vyse • Aug. 20, 2020 -
Courtesy of PeaTos
Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom
Promoting itself as "junk food without the junk," the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled "Hey Chester..."
By Dianna Christie • Aug. 20, 2020 -
Courtesy of iHeartRadio
P&G teams with iHeartRadio on podcast profiling diverse women
"Seneca's 100 Women to Hear" marks the 100th anniversary of the 19th Amendment granting American women the right to vote.
By Robert Williams • Aug. 20, 2020 -
Courtesy of TikTok
TikTok debuts US ad campaign, while survey finds most Americans support ban
Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.
By Robert Williams • Aug. 20, 2020 -
Oracle enters bidding fray for social video app TikTok
President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations.
By Robert Williams • Aug. 19, 2020 -
Courtesy of Untuckit
Untuckit responds to skeptical tweets in ads designed to convert new customers
The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.
By Graham Vyse • Aug. 19, 2020 -
Courtesy of Stella Artois
Stella Artois brings five-star hotel service to homebodies
Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.
By Dianna Christie • Aug. 19, 2020 -
Courtesy of Budweiser
Bud Light Seltzer seeks 'chief meme officer' to grow online clout
Responsibilities of the "CMO," who will be paid $5,000 a month, include creating 10 memes a week to share on social media.
By Robert Williams • Aug. 19, 2020 -
Hellmann's educates 'Animal Crossing' players about food waste through virtual island
Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.
By Robert Williams • Aug. 18, 2020 -
Courtesy of PepsiCo
Mtn Dew encourages consumers to head outdoors with new sweepstakes
As consumers rediscover the joys of motorsports, hiking and fishing, the "Claim the Outdoors" sweepstakes continues the brand's adventure push.
By Dianna Christie • Aug. 18, 2020 -
Permission granted by Pepsi
Pepsi champions football fans stuck at home as sports marketing shifts focus
VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.
By Peter Adams • Aug. 18, 2020 -
Mastercard seeks soccer fans to join 'Priceless Wave' on TikTok
The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament.
By Robert Williams • Aug. 18, 2020
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