Social Media: Page 55
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Snapchat pilots TikTok-like feature to create shareable music videos
With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.
By Robert Williams • Aug. 4, 2020 -
Permission granted by Snap
Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals
Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.
By Peter Adams • Aug. 3, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Peter Adams for Marketing Dive
Microsoft pursues deal to buy TikTok's US operations following talk with Trump
For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.
By Robert Williams • Aug. 3, 2020 -
Courtesy of Häagen-Dazs
Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers
On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series.
By Robert Williams • Aug. 3, 2020 -
Courtesy of Klarna
ColumnCampaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk
The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.
By Natalie Koltun • July 31, 2020 -
Facebook's revenue growth slows to 11% amid pandemic
Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.
By Robert Williams • July 31, 2020 -
Courtesy of Natural Light
Natural Light gives away 'Dorm From Home' with social media contest
With its latest stunt, the Anheuser-Busch brand looks to reach college students who face the possibility of spending the fall semester at home.
By Robert Williams • July 31, 2020 -
Courtesy of Snap
PetSmart gamifies reptile adoption with Snapchat AR quiz
An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.
By Robert Williams • July 31, 2020 -
Courtesy of Babe Wine
Bumble matches with Babe Wine to cover moving costs for pandemic breakups
Instagram users can enter to have their moving costs covered by tagging and sharing photos of themselves "turning their breakup into a glow up."
By Robert Williams • July 30, 2020 -
Opinion
Current events fuel higher consumer expectations, concerns for marketers
Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.
By Robert Passikoff • July 30, 2020 -
Courtesy of e.l.f. cosmetics
E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges
Teaming with influencers, the brands ran separate efforts that went viral on the social video app.
By Robert Williams • July 30, 2020 -
McDonald's boosts marketing budget $200M to drive recovery
The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year.
By Robert Williams • July 30, 2020 -
Gen Z, millennials drive growth in mobile video during pandemic, Snap study says
Three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to a Snap-commissioned study.
By Robert Williams • July 29, 2020 -
Courtesy of Honda
Honda evokes Disney memories with 'Enchanted Odyssey' digital campaign
The Odyssey minivan is popular with millennial parents, so the carmaker is targeting the group with a Pinterest microsite and custom Disney playlist for road trips.
By Robert Williams • July 29, 2020 -
Retrieved from TikTok on May 27, 2020
WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch
As the social media rivalry heats up, Instagram is reportedly offering a hefty payday to creators who will post exclusively to its copycat service.
By Peter Adams • July 28, 2020 -
Courtesy of Ford Motor Company
Ford plans 'Bring Back Bronco' podcast as famed SUV returns
Former NPR reporter Sonari Glinton will host the eight-part podcast that tells the history of the Bronco, including moments like the police chase of O.J. Simpson.
By Robert Williams • July 28, 2020 -
Retrieved from Popsugar on July 28, 2020
Old Navy partners with Popsugar on retailer's 1st tween collection
To reflect tweens' social awareness, the gender-inclusive line has graphic T-shirts with optimistic phrases like "Make the World a Better Place" and "We're Gonna Be Alright."
By Robert Williams • July 28, 2020 -
Courtesy of Popeyes
Popeyes urges fans to prank family members with autocorrect campaign
In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.
By Robert Williams • July 28, 2020 -
Social Media Today
Pandemic, protests disrupt Q2 ad spending on social media, study says
Last quarter saw several cross-currents for social ads, with several metrics indicating weaker demand even as ad spending gradually rebounded, per Socialbakers.
By Robert Williams • July 28, 2020 -
1st certified brand safety officers quickly put to the test
Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.
By Graham Vyse • July 28, 2020 -
Retrieved from Domino's Pizza, Inc. on July 27, 2020
Domino's sets up virtual film festival rewarding fans for making home videos
While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets.
By Peter Adams • July 27, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra gives NBA fans a way to virtually attend live games
A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.
By Robert Williams • July 27, 2020 -
Courtesy of DSW
DSW's debut hashtag challenge on TikTok racks up 1.3B views
The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.
By Robert Williams • Updated July 28, 2020 -
"Medical disposable masks on wooden background" by Marco Verch Professional Photographer and Speaker is licensed under CC BY 2.0
Face masks in ads viewed favorably by consumers, study says
When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings.
By Robert Williams • July 27, 2020 -
Retrieved from JanSport on July 09, 2020
Deep DiveBack-to-school marketing is more somber under COVID-19, but carries silver linings
Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.
By Peter Adams • July 27, 2020
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