Social Media: Page 48
-
Courtesy of RaceTrac
RaceTrac's gamified Instagram filter gets 103K impressions
An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.
By Robert Williams • Oct. 7, 2020 -
P&G's pledge for social change embraces 'progress, not perfection'
In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week.
By Natalie Koltun • Oct. 7, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Nissin
Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search
Working with a "Top Chef" star, Nissin Foods will award one winner $10,000, a 50-year supply of ramen and a mentorship with its president and CEO.
By Tatiana Walk-Morris and Chris Kelly • Oct. 7, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle continues tapping TikTok with trick shot challenge
Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.
By Robert Williams • Oct. 7, 2020 -
Courtesy of Procter & Gamble
Secret provides direct assistance to support women affected by COVID-19
As the pandemic sets back gender equality, the P&G brand teamed with WNBA players for a social media effort and TV spot during the league's finals.
By Tatiana Walk-Morris and Chris Kelly • Oct. 6, 2020 -
Retrieved from The Kraft Heinz Company on October 06, 2020
Kraft pulls provocative 'send noods' ads after drawing ire online
While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry.
By Peter Adams • Updated Oct. 14, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Wikimedia
Orbitz celebrates LGBTQ History month with virtual city tours
As the pandemic limits travel, the booking site enlisted influencers such as Lance Bass and Todrick Hall to share recommendations on Instagram.
By Robert Williams • Oct. 6, 2020 -
Courtesy of Kellogg Company
Frosted Mini-Wheats fights pandemic boredom with 'Morning Craze' board game
Amid higher demand for board games during the pandemic, the Kellogg brand can boost membership for its loyalty program.
By Robert Williams • Oct. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.
By Peter Adams • Oct. 5, 2020 -
Opinion
Why retailers should study the social commerce playbook
Retailers can benefit from taking social commerce principles and applying them to their own channels, writes Criteo's Geoffroy Martin.
By Geoffroy Martin • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Hostess Brands
Hostess tries to keep Halloween fun as festivities look different this year
Focusing on at-home celebrations and kid-friendly recipes reflects the brand's research showing some consumers plan to host small parties.
By Aaron Baar • Oct. 5, 2020 -
Courtesy of Cinnamon Toast Crunch
Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge
The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Pinterest on October 02, 2020
Pinterest aims for brand-safe, culturally sensitive Halloween
Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.
By Robert Williams • Oct. 2, 2020 -
Courtesy of S.Pellegrino
S.Pellegrino swaps signature dishes between NY, LA restaurants
The Nestlé brand is letting residents of both cities sample food from restaurants on the opposite coast as the pandemic continues to scuttle travel plans.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Danone North America
Oikos yogurt turns grocery carrying into a TikTok challenge
By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.
By Robert Williams • Oct. 1, 2020 -
Influencers gain acceptance in traditional media campaigns, study finds
Despite the broader reach, brands see a different role for social issues in influencer marketing than content creators and consumers.
By Robert Williams • Oct. 1, 2020 -
Opinion
TikTok bears a unique opportunity for marketers — if you understand its Gen Z base
The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.
By Andrew Reid • Oct. 1, 2020 -
Facebook names new CMO as it looks to meld trust-building with tech focus
Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low.
By Peter Adams • Sept. 30, 2020 -
Courtesy of Barefoot
Barefoot Wine toasts beauty experience of Black women with video series
With "We Stan for Her," the wine company joins other brands in promoting self-acceptance and diversity in its content marketing.
By Tatiana Walk-Morris • Sept. 30, 2020 -
Courtesy of Pinterest
Crate & Barrel's first digital-only catalog debuts on Pinterest
The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.
By Robert Williams • Sept. 30, 2020 -
Courtesy of Oreo
Oreo celebrates human connections made during lockdown in new ad
The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.
By Robert Williams • Sept. 30, 2020 -
Courtesy of General Mills
Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge
More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.
By Peter Adams • Sept. 29, 2020 -
Courtesy of Pinterest
Pinterest expands ad inventory among shopping features
To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.
By Robert Williams • Sept. 29, 2020
Previous
