Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive

As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.

By Peter Adams • Oct. 12, 2020

Honda leans into 'rewilding' trend with John Cena as its voice

Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness.

By Aaron Baar • Oct. 12, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Lifewtr boosts digital gallery of Black art with Instagram contest

PepsiCo's brand of bottled water is giving creators a chance to win a cash stipend and be featured in its new online gallery of protest art.

By Robert Williams • Oct. 12, 2020

1800 Tequila immerses Snapchat users in AR artwork

With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.

By Robert Williams • Oct. 12, 2020

Pandemic forces Halloween candy makers to get creative to protect $5B in sales

Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets.

By Christopher Doering • Oct. 12, 2020

TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video

Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users. 

By Peter Adams • Oct. 9, 2020

Snapchat turns London street into AR playground with Local Lenses

City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.

By Robert Williams • Oct. 9, 2020

ABC debuts emoji game on Twitter to promote 'Supermarket Sweep'

"Supermoji Sweep" asks people to post grocery emoji in tweets for a chance to view a video message from Leslie Jones, who hosts the upcoming game show.

By Robert Williams • Oct. 9, 2020

Oreo supports LGBTQ pride with social giveaway of rainbow cookies

The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.

By Robert Williams • Oct. 9, 2020

Sour Patch Kids turns the tables on Halloween trick-or-treating

The Mondelez candy is the latest brand to find fresh ways to remain relevant as the pandemic continues to threaten holiday traditions around the country.

By Aaron Baar • Oct. 9, 2020

MolsonCoors makes environmental case for Coors Seltzer launch

While the marketing for some hard seltzer brands takes a lighthearted approach, MolsonCoors is banking on younger consumers' affinity for activism.

By Aaron Baar • Oct. 8, 2020

Mondelez CFO redirecting travel, real estate funds to marketing

After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said. 

By Jane Thier • Oct. 8, 2020

How Honda and Nestlé make authentic connections through esports

Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.

By Chris Kelly • Oct. 8, 2020

Budweiser embraces 'Bones & Bud' meme with life-size beer pillow

Internet memes can be powerful ways for brands to boost their exposure on social media, especially if they act quickly.

By Robert Williams • Oct. 8, 2020

Theraflu enlists Black, Latinx influencers to promote flu shots in underserved communities

The GSK brand asks people to post selfies with a custom Giphy sticker after receiving a vaccine that has taken on a new imperative during the pandemic.

By Robert Williams • Oct. 8, 2020

Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike

Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.

By Aaron Baar • Oct. 7, 2020

Social listening enabled Kroger's speedy pandemic marketing response

Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.

By Peter Adams • Oct. 7, 2020

Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts

The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.

By Peter Adams • Oct. 7, 2020

RaceTrac's gamified Instagram filter gets 103K impressions

An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.

By Robert Williams • Oct. 7, 2020

P&G's pledge for social change embraces 'progress, not perfection'

In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week.

By Natalie Black (Koltun) • Oct. 7, 2020

Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search

Working with a "Top Chef" star, Nissin Foods will award one winner $10,000, a 50-year supply of ramen and a mentorship with its president and CEO.

By Tatiana Walk-Morris and Chris Kelly • Oct. 7, 2020

Chipotle continues tapping TikTok with trick shot challenge

Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.

By Robert Williams • Oct. 7, 2020

Secret provides direct assistance to support women affected by COVID-19

As the pandemic sets back gender equality, the P&G brand teamed with WNBA players for a social media effort and TV spot during the league's finals.

By Tatiana Walk-Morris and Chris Kelly • Oct. 6, 2020

Kraft pulls provocative 'send noods' ads after drawing ire online

While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry. 

By Peter Adams • Updated Oct. 14, 2020

Snapchat expands 'first commercial' video ad takeovers nationwide

Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.

By Robert Williams • Oct. 6, 2020