Social Media: Page 47

  • hands chopping vegetables
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    Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
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    LG cooks up celebrity-packed 'Homestyle' video series for the holidays

    Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.

    By • Oct. 22, 2020
  • Kool-Aid Man crashes Halloween with reverse trick-or-treating
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    Courtesy of Kraft Heinz
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    Kool-Aid Man crashes Halloween with reverse trick-or-treating

    The Kraft Heinz brand is the latest to make the most of a holiday that has been turned on its head by the coronavirus pandemic. 

    By Aaron Baar • Oct. 22, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
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    Pinterest Business
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    Pinterest joins brand-safety group to bolster position as a positive place for ads

    As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.

    By • Oct. 21, 2020
  • Snapchat supports COVID-19 relief with AR Lens
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    Courtesy of Snap
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    Snap revenue surges 52% as direct response, AR ad offerings pay out during pandemic

    Snapchat may also have benefited from last summer's Facebook advertiser boycott, which led many brands to redirect their media spending. 

    By • Oct. 21, 2020
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    Courtesy of Fifth Third Bank
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    Fifth Third urges shoppers to avoid splurging by 'blocking' product ads

    Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.

    By • Oct. 20, 2020
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    Courtesy of Reese's
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    Reese's delivers trick-or-treating to fans with robotic door

    With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.

    By • Oct. 20, 2020
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    Courtesy of Facebook
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    Adidas and Sephora test Facebook's integration of Messenger, Instagram

    As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.

    By • Oct. 20, 2020
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    Courtesy of KitKat
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    KitKat gives its slogan a break for its 85th anniversary

    To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel.

    By Tatiana Walk-Morris • Oct. 20, 2020
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    Courtesy of Carter's
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    Carter's eyes millennial parents with Santagram video greetings on Cameo

    As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.

    By • Oct. 19, 2020
  • Hormel Black Label Bacon distributes scented masks
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    Courtesy of Hormel
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    Hormel Black Label doles out pandemic fashion with bacon-scented masks

    Breathable Bacon face coverings link an olfactory experience to the thought of Hormel as consumers go about their daily lives.

    By Aaron Baar • Oct. 19, 2020
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    Patrón Tequila Twitter
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    Patrón 'backs the bar' with benefit concert on Instagram Live

    The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.

    By • Oct. 19, 2020
  • Diet Coke "Drink it Up" campaign assets shared with Marketing Dive on Oct. 16, 2020
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    Permission granted by Diet Coke
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    Diet Coke lets people reward unsung pandemic heroes with a year of free soda

    A sweepstakes saluting everyday bosses, such as moms and teachers, comes as Coke sunsets Tab and makes other big tweaks to its beverage portfolio.

    By • Oct. 16, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle revamps 'Boorito' promotion as all-digital event

    With costume contests upended, the fast casual chain tweaked its 20-year-old tradition to dish out 500,000 special codes on Instagram, TikTok and Twitter.

    By • Oct. 16, 2020
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    Courtesy of TikTok
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    Deep Dive

    TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

    Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

    By • Oct. 16, 2020
  • Budweiser teams with Halsey
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    Courtesy of Budweiser
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    Budweiser duets with Halsey on documentary spot, poetry and merch

    The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.

    By Tatiana Walk-Morris • Oct. 15, 2020
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    Courtesy of Fisher-Price
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    Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend

    Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.

    By • Oct. 15, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

    The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

    By • Oct. 14, 2020
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries

    Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.

    By • Oct. 14, 2020
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    Bud Light Seltzer
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    Bud Light dials up seltzer sampling with at-home trials

    After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.

    By • Oct. 14, 2020
  • Despite pandemic, Hilton launches new global campaign with a toast to travel
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    Courtesy of Hilton
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    Despite pandemic, Hilton launches new global campaign with a toast to travel

    Americans are itching to get back to leisure travel and creating new memories, per the chain's research, but it remains unclear how ready they really are.

    By Aaron Baar • Oct. 13, 2020
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    Retrieved from Lotrimin on October 13, 2020
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    Lotrimin's social push urges voters to 'stand with confidence' at the polls

    The campaign includes AR filters on Instagram and Snapchat that give people a way to show causes they support, such as social justice and healthcare.

    By • Oct. 13, 2020
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    Retrieved from Wendy's on October 13, 2020
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    Wendy's coupon gets more valuable with each retweet

    The coupon on Twitter was retweeted 10.8K times, translating to customers receiving 30% off a breakfast order on the Uber Eats app through Friday morning.

    By • Updated Oct. 14, 2020
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    Courtesy of Walmart corporate blog
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    Walmart again turns to parking lots for family-friendly experiences

    The retail giant offered virtual camps and drive-in movies this summer, and is now hosting Halloween and college football events.

    By Daphne Howland • Oct. 13, 2020
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    Courtesy of NowThis
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    P&G, Bank of America sponsor first virtual event by NowThis

    The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.

    By • Oct. 13, 2020
  • Image of marketing material for Kroger's Chefbot AI-based recipe service
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    Courtesy of PRNewsfoto/The Kroger Co.
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    Kroger turns photos into recipes with AI-powered Twitter tool

    Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.

    By Sam Silverstein • Oct. 13, 2020