Social Media: Page 46
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Retrieved from Kashi Canada on November 10, 2020
Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness
The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.
By Robert Williams • Nov. 10, 2020 -
Courtesy of Arby's
Arby's flips viral TikTok videos into special menu item
Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.
By Robert Williams • Nov. 9, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from TikTok on November 06, 2020
TikTok touts educational content in UK campaign
The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.
By Robert Williams • Nov. 6, 2020 -
Courtesy of Guitar Center
Guitar Center looks to inspire music buffs with new social video series
A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.
By Tatiana Walk-Morris • Nov. 6, 2020 -
Courtesy of Snap
Snapchat educates marketers about DR tools that drive revenue growth
Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.
By Robert Williams • Nov. 6, 2020 -
Retrieved from L'Oreal on November 06, 2020
L'Oréal offers first line of virtual makeup for social media, video calls
As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.
By Robert Williams • Nov. 6, 2020 -
Courtesy of Brown-Forman
Spirits maker Brown-Forman redesigns site to focus on home entertainment
Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.
By Aaron Baar • Nov. 5, 2020 -
Photography by Gage Skidmore / Photo Illustration by Kendall Davis / Industry Dive
Gap yanks call for unity from Twitter after it falls flat
A blue-and-red hoodie used as a symbol of togetherness immediately got dogpiled amid a highly acrimonious presidential race.
By Peter Adams • Nov. 5, 2020 -
Courtesy of Starbucks
Starbucks brews buzz for mobile ordering in new holiday campaign
With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.
By Robert Williams • Nov. 5, 2020 -
Courtesy of Athleta
Athleta urges women to 'keep running' in ad that debuted on Election Day
The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.
By Tatiana Walk-Morris • Nov. 4, 2020 -
Courtesy of Snap, Inc.
Dior activates Snapchat e-commerce for new sneaker
The luxury brand showcases six styles of the men's sneakers in an AR experience that guides users to the point of sale.
By Robert Williams • Nov. 4, 2020 -
Retrieved from Triller on October 05, 2020
Triller taps Influential for influencer marketing measurement
With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.
By Robert Williams • Nov. 3, 2020 -
Courtesy of Red Bull
Red Bull takes annual dance competition to TikTok
Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.
By Robert Williams • Nov. 3, 2020 -
Social platforms' explosive revenue growth signals pandemic weight on digital has lifted
Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off.
By Peter Adams • Oct. 30, 2020 -
Courtesy of Greenies
Mars pet brand Greenies tests 'Doggy IQ' with social campaign
Influencers, Instagram content and GIFs seek to drive traffic to a site featuring a series of challenges to help consumers measure the aptitude of their dogs.
By Robert Williams • Oct. 29, 2020 -
Courtesy of Postmates
Postmates delivers TikTok-trendy treats in LA
The campaign highlights TikTok's power to drive culture, taps into higher interest in food delivery and helps small businesses during the pandemic.
By Robert Williams • Oct. 29, 2020 -
Courtesy of Shopify
TikTok broadens ad ecosystem with Shopify e-commerce partnership
As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.
By Robert Williams • Oct. 28, 2020 -
Courtesy of Orbit Gum
Orbit makes dating easier for young adults living with their parents
With the "Parent Sitter Pack," the Mars gum brand looks to keep parents busy and out of the love lives of adult children who have moved back home due to the pandemic.
By Tatiana Walk-Morris • Oct. 28, 2020 -
Ketel One readies Instagram happy hour for end of daylight saving time
The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.
By Robert Williams • Oct. 27, 2020 -
Courtesy of Lightlife
Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh
A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.
By Robert Williams • Oct. 27, 2020 -
Courtesy of Oreo
Mondelez builds protective vault to guard Oreos from passing asteroid
In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.
By Aaron Baar • Oct. 26, 2020 -
Courtesy of Tecate
Deep Dive2020's bevy of brand refreshes reflect new marketing mandates
The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.
By Shane Schick • Oct. 26, 2020 -
Courtesy of Kraft Heinz
Heinz challenges TikTok users to make Halloween transformations with ketchup
Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.
By Robert Williams • Oct. 26, 2020 -
Retrieved from WhatsApp on October 23, 2020
WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses
As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.
By Robert Williams • Oct. 23, 2020 -
skynesher/E+ via Getty Images
Pernod Ricard gets industry buy-in for tool that reports hate speech on social media
#EngageResponsibly is a far-reaching attempt to curb online hate that has been endorsed by the ANA and has support from Salesforce and WPP.
By Robert Williams • Oct. 22, 2020
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