Social Media: Page 46
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Ketel One readies Instagram happy hour for end of daylight saving time
The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.
By Robert Williams • Oct. 27, 2020 -
Courtesy of Lightlife
Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh
A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.
By Robert Williams • Oct. 27, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Oreo
Mondelez builds protective vault to guard Oreos from passing asteroid
In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.
By Aaron Baar • Oct. 26, 2020 -
Courtesy of Tecate
Deep Dive2020's bevy of brand refreshes reflect new marketing mandates
The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.
By Shane Schick • Oct. 26, 2020 -
Courtesy of Kraft Heinz
Heinz challenges TikTok users to make Halloween transformations with ketchup
Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.
By Robert Williams • Oct. 26, 2020 -
Retrieved from WhatsApp on October 23, 2020
WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses
As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.
By Robert Williams • Oct. 23, 2020 -
skynesher/E+ via Getty Images
Pernod Ricard gets industry buy-in for tool that reports hate speech on social media
#EngageResponsibly is a far-reaching attempt to curb online hate that has been endorsed by the ANA and has support from Salesforce and WPP.
By Robert Williams • Oct. 22, 2020 -
Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
LG cooks up celebrity-packed 'Homestyle' video series for the holidays
Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.
By Robert Williams • Oct. 22, 2020 -
Courtesy of Kraft Heinz
Kool-Aid Man crashes Halloween with reverse trick-or-treating
The Kraft Heinz brand is the latest to make the most of a holiday that has been turned on its head by the coronavirus pandemic.
By Aaron Baar • Oct. 22, 2020 -
Pinterest joins brand-safety group to bolster position as a positive place for ads
As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Snap
Snap revenue surges 52% as direct response, AR ad offerings pay out during pandemic
Snapchat may also have benefited from last summer's Facebook advertiser boycott, which led many brands to redirect their media spending.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Fifth Third Bank
Fifth Third urges shoppers to avoid splurging by 'blocking' product ads
Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Reese's
Reese's delivers trick-or-treating to fans with robotic door
With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Facebook
Adidas and Sephora test Facebook's integration of Messenger, Instagram
As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.
By Robert Williams • Oct. 20, 2020 -
Courtesy of KitKat
KitKat gives its slogan a break for its 85th anniversary
To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel.
By Tatiana Walk-Morris • Oct. 20, 2020 -
Courtesy of Carter's
Carter's eyes millennial parents with Santagram video greetings on Cameo
As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.
By Robert Williams • Oct. 19, 2020 -
Courtesy of Hormel
Hormel Black Label doles out pandemic fashion with bacon-scented masks
Breathable Bacon face coverings link an olfactory experience to the thought of Hormel as consumers go about their daily lives.
By Aaron Baar • Oct. 19, 2020 -
Patrón 'backs the bar' with benefit concert on Instagram Live
The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.
By Robert Williams • Oct. 19, 2020 -
Permission granted by Diet Coke
Diet Coke lets people reward unsung pandemic heroes with a year of free soda
A sweepstakes saluting everyday bosses, such as moms and teachers, comes as Coke sunsets Tab and makes other big tweaks to its beverage portfolio.
By Peter Adams • Oct. 16, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle revamps 'Boorito' promotion as all-digital event
With costume contests upended, the fast casual chain tweaked its 20-year-old tradition to dish out 500,000 special codes on Instagram, TikTok and Twitter.
By Robert Williams • Oct. 16, 2020 -
Courtesy of TikTok
Deep DiveTikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?
Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.
By Peter Adams • Oct. 16, 2020 -
Courtesy of Budweiser
Budweiser duets with Halsey on documentary spot, poetry and merch
The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.
By Tatiana Walk-Morris • Oct. 15, 2020 -
Courtesy of Fisher-Price
Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend
Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.
By Robert Williams • Oct. 15, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds
The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.
By Robert Williams • Oct. 14, 2020 -
Courtesy of Abercrombie & Fitch
Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries
Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.
By Robert Williams • Oct. 14, 2020
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