Fisher Nuts pivots to emotional-driven narrative to attract young bakers

In a nod to how holidays are different this year, the brand's first narrative ad depicts a grandmother and grandson bonding over baking via video chat.

By Aaron Baar • Nov. 12, 2020

Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave

Research shows 63% of consumers plan to cook to stay entertained during the winter wave of COVID-19, with many also seeking inspiration and shortcuts. 

By Robert Williams • Nov. 12, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Michelob Ultra offers runners a chance to star in commercial

The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.

By Robert Williams • Nov. 12, 2020

Twitter launches carousel ads to drive web traffic, app installs

App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

By Robert Williams • Nov. 11, 2020

HBO releases AR wellness app for 'His Dark Materials' season premiere

As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.

By Robert Williams • Nov. 11, 2020

Wrangler, Miracle Seltzer find pop culture relevance with 'Rick and Morty' tie-ups

The enduring popularity of the Adult Swim show appeals to marketers looking to extend their reach without having to rely on ads.

By Tatiana Walk-Morris • Nov. 10, 2020

USAA unveils #HonorThroughAction social challenge for Veterans Day

A digital approach could carry special significance as the pandemic prevents many people from attending in-person events this week.

By Robert Williams • Nov. 10, 2020

Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

By Robert Williams • Nov. 10, 2020

Arby's flips viral TikTok videos into special menu item

Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

By Robert Williams • Nov. 9, 2020

TikTok touts educational content in UK campaign

The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

By Robert Williams • Nov. 6, 2020

Guitar Center looks to inspire music buffs with new social video series

A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.

By Tatiana Walk-Morris • Nov. 6, 2020

Snapchat educates marketers about DR tools that drive revenue growth

Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

By Robert Williams • Nov. 6, 2020

L'Oréal offers first line of virtual makeup for social media, video calls

As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

By Robert Williams • Nov. 6, 2020

Spirits maker Brown-Forman redesigns site to focus on home entertainment

Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.

By Aaron Baar • Nov. 5, 2020

Gap yanks call for unity from Twitter after it falls flat

A blue-and-red hoodie used as a symbol of togetherness immediately got dogpiled amid a highly acrimonious presidential race.

By Peter Adams • Nov. 5, 2020

Starbucks brews buzz for mobile ordering in new holiday campaign

With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

By Robert Williams • Nov. 5, 2020

Athleta urges women to 'keep running' in ad that debuted on Election Day

The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.

By Tatiana Walk-Morris • Nov. 4, 2020

Dior activates Snapchat e-commerce for new sneaker

The luxury brand showcases six styles of the men's sneakers in an AR experience that guides users to the point of sale.

By Robert Williams • Nov. 4, 2020

Triller taps Influential for influencer marketing measurement

With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

By Robert Williams • Nov. 3, 2020

Red Bull takes annual dance competition to TikTok

Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

By Robert Williams • Nov. 3, 2020

Social platforms' explosive revenue growth signals pandemic weight on digital has lifted

Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off.

By Peter Adams • Oct. 30, 2020

Mars pet brand Greenies tests 'Doggy IQ' with social campaign

Influencers, Instagram content and GIFs seek to drive traffic to a site featuring a series of challenges to help consumers measure the aptitude of their dogs.

By Robert Williams • Oct. 29, 2020

Postmates delivers TikTok-trendy treats in LA

The campaign highlights TikTok's power to drive culture, taps into higher interest in food delivery and helps small businesses during the pandemic.

By Robert Williams • Oct. 29, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnership

As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

By Robert Williams • Oct. 28, 2020

Orbit makes dating easier for young adults living with their parents

With the "Parent Sitter Pack," the Mars gum brand looks to keep parents busy and out of the love lives of adult children who have moved back home due to the pandemic.

By Tatiana Walk-Morris • Oct. 28, 2020