TikTok regular E.l.f. turns to Triller to debut branded holiday album

The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.

By Peter Adams • Dec. 8, 2020

Planters mascot reaches middle age amid e-commerce push

The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.

By Robert Williams • Dec. 8, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Bubly uplifts LBGTQ+ elders with drag performances, original song

Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.

By Chris Kelly • Dec. 8, 2020

Marketing Dive integrates Mobile Marketer into its expanding industry coverage

A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.

By Chantal Tode • Dec. 7, 2020

Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts

The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.

By Robert Williams • Dec. 4, 2020

Campbell's Soup pushes to save snow days from virtual classes

The effort comes as some schools have deemed snow days unnecessary when kids are staying home and logging into virtual classes due to the pandemic.

By Robert Williams • Dec. 4, 2020

Bagel Bites seeks 'bopper' to remix its jingle

Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.

By Tatiana Walk-Morris • Dec. 4, 2020

Oreo duets with Lady Gaga on feel-good 'Chromatica' tie-up

Pink-and-green cookies and a website that transforms users' messages into a shareable song are themed around the singer's latest album.

By Aaron Baar • Dec. 3, 2020

6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice

Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.

By Peter Adams • Dec. 2, 2020

Facebook buys omnichannel customer service startup Kustomer for reported $1B

Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.

By Robert Williams • Dec. 1, 2020

Diageo promotes moderation, sustainability with Instagram AR lens

Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.

By Robert Williams • Dec. 1, 2020

McDonald's gives away McRibs to fans who shave their beards

The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.

By Robert Williams • Dec. 1, 2020

TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart

The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.

By Robert Williams • Nov. 30, 2020

Facebook reportedly offers ad credits after disclosing bug in conversion lift tool

The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.

By Robert Williams • Nov. 30, 2020

Corona kicks off major in-house content push with digital travel series

"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.

By Robert Williams • Nov. 25, 2020

Instagram adds FAQ feature in chats for businesses, creators

The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.

By Robert Williams • Nov. 25, 2020

Snapchat distributes $1M a day to video creators of new TikTok clone

The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.

By Robert Williams • Nov. 24, 2020

E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit

Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.

By Peter Adams • Nov. 24, 2020

Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival

Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.

By Robert Williams • Updated Nov. 25, 2020

Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving

Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.

Nov. 24, 2020

3 mistakes CMOs are making with COVID-era budgets

Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers.

By Ewan McIntyre • Nov. 24, 2020

A weekly 15-minute social media performance tracking routine

Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes.

Nov. 24, 2020

TJX retailers bring carols to Instagram Reels for holiday campaign

In an effort to raise money for Feeding America, the brands have tapped artists including Meghan Trainor and Brandy to encourage consumers to participate.

By Tatiana Walk-Morris • Nov. 23, 2020

Old Spice looks to create world's longest-lasting white elephant game on social

Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV.

By Tatiana Walk-Morris • Nov. 23, 2020

Jersey Mike's tests Twitch's interactive multiplayer ads

The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.

By Robert Williams • Nov. 23, 2020