Social Media: Page 241
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'Post ad tech' firm Turn raises $80M in funding
Turn will invest the funding in further developing its data platform.
By Wendy Parish • Jan. 13, 2014 -
IDG Connect: Social media's B2B buying influence on the rise
A new study says that social media will become the biggest content influence for B2B buyers within two years.
By Wendy Parish • Jan. 10, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook to retire Sponsored Stories on April 9
The social network has decided to scrap the controversial ad product that has gotten the company in trouble over privacy issues.
By Wendy Parish • Jan. 10, 2014 -
Digital media scrambles to keep up with legal marijuana
Last week's legalization of recreational marijuana in Colorado created a whole new industry in digital media.
By Wendy Parish • Jan. 10, 2014 -
Is the webpage dead?
Publishers are increasingly converting to streams rather than a finite webpage.
By Wendy Parish • Jan. 9, 2014 -
Elizabeth Regan/Industry Dive
The Startup Guide to Screwing Up
Saya Weissman | January 8, 2014 It has been quite a ride recently for Snapchat’s CEO Evan Spiegel. This week alone he publicly dissed Mark Zuckerberg — declining an invite to Facebook’s Palo Alto headquarters and suggesting the social network’s CEO come to him i...
Jan. 8, 2014 -
Social media 'click farms' are big business
Paying for Facebook likes, Twitter followers, and YouTube views has become commonplace among businesses, celebrities and even the U.S. State Department.
By Wendy Parish • Jan. 7, 2014 -
Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
Jan. 6, 2014 -
Was ‘Hercules’ A Branding Win for The Weather Channel?
Was ‘Hercules’ A Branding Win for The Weather Channel? Haniya Rae | January 3, 2014 There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm swept through the Northeast, delivering between five and 20 i...
Jan. 3, 2014 -
Analysts predict mobile advertising will grow by 64% in 2014
A report from LinkedIn Marketing Solutions shows promising numbers for mobile and native advertising in the coming year.
By Wendy Parish • Jan. 3, 2014 -
Social marketing company Spredfast raises $32.5M in funding
The social marketing company has raised a total of $60 million to date.
By Wendy Parish • Jan. 3, 2014 -
Pew Research: Americans diversifying social media use
A new report from Pew Research shows 42% of online adults use two or more social networks.
By Wendy Parish • Dec. 31, 2013 -
Report: 52% of advertisers used Twitter ads in 2014
IZEA's report shows advertisers utilizing Twitter campaigns is up 5% from last year.
By Wendy Parish • Dec. 27, 2013 -
The results are in for the first Instagram ads
The social app has released case studies on its first four completed ad campaigns.
By Wendy Parish • Dec. 20, 2013 -
Twitter conversion tracking now available globally
Twitter's long-awaited conversion tracking helps Promoted Tweet buyers monitor impressions and engagements.
By Wendy Parish • Dec. 19, 2013 -
Apple ad veteran joins Facebook as executive creative director
Facebook has hired Scott Trattner to manage its in-house creative team.
By Wendy Parish • Dec. 18, 2013 -
Will Facebook video ads threaten Twitter?
TV advertisers may prefer auto-play Facebook video ads over Twitter's Promoted Trends.
By Wendy Parish • Dec. 17, 2013 -
Twitter's interactive microsite showcases top trends of 2013
The interactive site allows users to explore trends by month and category.
By Wendy Parish • Dec. 17, 2013 -
Facebook video ads to finally debut this week
Video ads are set to make their debut in newsfeeds on Thursday.
By Wendy Parish • Dec. 17, 2013 -
Twitter's Promoted Accounts coming to mobile timelines
Promoted Accounts have been limited to desktop since debuting in 2010.
By Wendy Parish • Dec. 16, 2013 -
Elizabeth Regan/Industry Dive
Instagram Direct: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram Introduces Instagram Direct: Instagram Direct gives you “a new way to send ...
Dec. 14, 2013 -
Deep Dive
5 ways hoaxes worked to brands' advantages in 2013
Whether a work of the company or not, these hoaxes directed plenty of attention to the brands involved.
By Wendy Parish • Dec. 13, 2013 -
What do advertisers really think about Twitter?
Industry execs weigh in on the social network through an AdAge survey.
By Wendy Parish • Dec. 13, 2013 -
Moments after Instagram debuts direct messaging, Kardashians use it for marketing
Reality stars show how the new feature can work for marketers.
By Wendy Parish • Dec. 12, 2013 -
Twitter improves ad targeting with 'broad match' keywords
The social site now expands keyword targeting to include similar words.
By Wendy Parish • Dec. 12, 2013
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