Social Media: Page 240
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Twitter’s Hashtag Was This Year’s Super Bowl MVP
There’s no debate about it. The most valuable player in this year’s Super Bowl was the hashtag. During Sunday’s presentation of Super Bowl XLVIII, the war waged between the Seattle Seahawks and Denver Broncos was important to sports fan. But the Big Game is a huge day for advert...
Feb. 3, 2014 -
57% of Super Bowl ads included #hashtags
Marketing Land tallied up social media network mentions in this year's Super Bowl ads.
By Wendy Parish • Feb. 3, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
J.C. Penney fumbles through the Super Bowl
The misspelled Twitter messages had followers wondering whether the retail brand had enjoyed the Super Bowl a bit too much.
By Wendy Parish • Feb. 3, 2014 -
Live Blog: Super Bowl Real-Time Marketing — in Real Time
Live Blog: Super Bowl Real-Time Marketing — in Real Time Digiday Editors | February 2, 2014 The annual slugfest is upon us. Billion dollar corporations will put everything on the line to face off at the Super Bowl this afternoon in a battle for supremacy. There will also be a foo...
Feb. 2, 2014 -
Facebook Paper App: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Paper App: “A new app that helps you explore and share stories fr...
Feb. 1, 2014 -
Visa-sponsored social media center handles real-time info for Super Bowl
A team of 45 will staff a Manhattan office, pushing notifications and monitoring questions and requests on social media.
By Wendy Parish • Jan. 30, 2014 -
Marketing-centric startup accelerator Boomtown opens in Colo.
The new accelerator is launching with the help of former CP&B exec Alex Bogusky.
By Wendy Parish • Jan. 29, 2014 -
Forrester says Facebook is safe
Amid sensational headlines about Facebook's demise, Forrester sets the record straight with stats.
By Wendy Parish • Jan. 28, 2014 -
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy?
Jan. 28, 2014 -
Infographic: Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. (Be sure to register for our upcoming webinar!) While consumers are now dominating social media, businesses are ge...
Jan. 28, 2014 -
Tumblr referrals now second most valuable per visit
Revenue per referral from Tumblr now outranks Twitter and Pinterest.
By Wendy Parish • Jan. 27, 2014 -
Win Free Tickets to Social Media Marketing World 2014
Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has worked hard to bring you our second physical conference. And we’ve come up with a fun way to get you involved. First, what is this event? Social Media Marketing...
Jan. 27, 2014 -
Facebook's new ad targeting ideal for B2B and recruiting
Later this year, you'll be able to target users by employer and job title.
By Wendy Parish • Jan. 27, 2014 -
Will FTC investigate Microsoft's 'native' YouTube campaign?
Microsoft paid for Xbox One endorsements on YouTube network Machinima, but only some included disclosures.
By Wendy Parish • Jan. 24, 2014 -
Twitter introduces analytics for Twitter Cards
The social network now offers deeper insight to publishers and brands on how their tweets perform.
By Wendy Parish • Jan. 23, 2014 -
Fotolia
SocialCode hires new client services VP
The Facebook and Twitter ads partner has brought on Colin Sutton to lead client strategy.
By Wendy Parish • Jan. 23, 2014 -
Facebook continues to build foundation for mobile ad network
This week, Facebook is testing ads in third-party mobile apps.
By Wendy Parish • Jan. 22, 2014 -
Native ad startup Sharethrough secures $17M in funding
The startup wants to be a network for native ads.
By Wendy Parish • Jan. 22, 2014 -
Facebook changes algorithm to downgrade text updates from Pages
The social network claims users don't want to see text updates from brand pages.
By Wendy Parish • Jan. 21, 2014 -
Nielsen: 7 out of 10 brand tweeters also talk about TV
Nielsen's Social Guide shows that those tweeting about brands are likely to tweet about TV as well.
By Wendy Parish • Jan. 21, 2014 -
Twitter's VP of product development resigns
Michael Sippy announces his departure with a blog post and Vine video.
By Wendy Parish • Jan. 17, 2014 -
Lowe's jumps on board new social Q&A app Jelly
The home improvement retail chain may be the first brand to join the app.
By Wendy Parish • Jan. 16, 2014 -
Twitter adds better targeting functions to Tailored Audiences
The new features can build lists based on user bios, follower counts, verified status and more.
By Wendy Parish • Jan. 14, 2014 -
Omaha gets publicity boost from Peyton Manning
The Denver Broncos quarterback shouted the city's name 44 times during Sunday's game against the San Diego Chargers.
By Wendy Parish • Jan. 14, 2014 -
Google makes most expensive acquisition yet with Nest
The tech giant paid $3.2 billion for the developer of smart thermostats and smoke detectors.
By Wendy Parish • Jan. 13, 2014
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