Social Media: Page 242
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YouTube on track to make $5.6 billion this year
According to eMarketer analysis, the video sharing channel's revenue is up 51% from last year.
By Wendy Parish • Dec. 11, 2013 -
Facebook's share of visits up 47% after dropping thumbs up
Facebook dropped the "thumbs up" from its like and share buttons last month and has seen an increase in sharing since.
By Wendy Parish • Dec. 11, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
10 ways marketers can maximize retweets
A new report from TrackMaven reveals the best day and time to tweet and receive retweets.
By Alex Nowicki • Dec. 11, 2013 -
Bazaarvoice hopes to #EndFakeReviews
Bazaarvoice hopes to make their authentic reviews "trustmark" the Verisign of the future.
By Wendy Parish • Dec. 10, 2013 -
Google+ tests new social ad
Brands can now turn their social content into ads distributed on the Google Display Network.
By Wendy Parish • Dec. 10, 2013 -
Study: Instagram best platform for brands
A study from SumAll compared brand pages on four major social networks: Facebook, Instagram, Twitter and Google+
By Wendy Parish • Dec. 10, 2013 -
Google+ has a lot of users, but few are sharing
Google's claims that Plus is the second most popular social network may be a bit of a stretch when it comes to activity.
By Wendy Parish • Dec. 9, 2013 -
Ogilvy
Facebook News Feed Updates: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook News Feed Update Delivers Higher-Quality Content: Facebook will “be doing a ...
Dec. 7, 2013 -
Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be expensive.
Dec. 6, 2013 -
Sales driven by Pinterest triple on Cyber Monday
Many of the clickthroughs were on previously pinned items, illustrating users' tendency to build shopping lists on the site.
By Wendy Parish • Dec. 6, 2013 -
White leaving Instagram to serve as Snapchat's COO
White will be responsible for monetizing the platform.
By Wendy Parish • Dec. 6, 2013 -
Anheuser-Busch/Weber Shandwick
How Twitter Stepped Up Its Ad Game
With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new advertising service opens Twitter’s mobile app for retargeted Sponsored Tweets to users based on their Web-surfing habits on desktop. To introduce the capability, Twitter w...
Dec. 5, 2013 -
Twitter launches ad retargeting with 'tailored audiences'
The new product has been in testing since July.
By Wendy Parish • Dec. 5, 2013 -
Twitter's Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Twitter has entered the programmatic realm with an ad retargeting feature called Tailored Audiences today. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded retailers to fully take advantage of the better-aimed Promoted Tweets that are now available?...
Dec. 5, 2013 -
Twitter Unveils Tailored Audiences Retargeting Product
Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Dec. 5, 2013 -
Death of Doritos Taco mastermind brings social-media nightmare for brands
Anger spread online over how Taco Bell and Frito Lay reacted to the death of the man who drove the Doritos Locos Tacos movement.
By Paul Conley • Dec. 5, 2013 -
Twitter Retargeting Comes to Mobile
Twitter is expanding its advertising products with retargeting capabilities for marketers to better reach audiences on mobile devices, the company announced today. It’s the next leap for the newly public company's still-nascent advertising business. Twitter will try to leverage its un...
Dec. 5, 2013 -
Twitter Launches Tailored Audiences Retargeting Product
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Dec. 5, 2013 -
Facebook urges brands to pay for ads to be seen in newsfeed
A sales deck sent to Facebook partners admits that organic distribution of posts is on decline.
By Wendy Parish • Dec. 5, 2013 -
BuzzFeed expects to double its revenue to $120M in 2014
The startup publisher's model of creating branded content rather than running display ads is proving lucrative.
By Wendy Parish • Dec. 4, 2013 -
Sprint's new ad will debut on a single fan's Twitter feed
The video spot featuring James Earl Jones and Malcolm McDowell will be exclusive to Danielle Gray's feed.
By Wendy Parish • Dec. 4, 2013 -
Deep Dive
5 acquisitions that changed the marketing landscape in 2013
These five deals affected the marketing industry in a real way.
By Wendy Parish • Dec. 4, 2013 -
Marketers say Tumblr ads have a long way to go
Will Yahoo really have them established by 2014?
By Wendy Parish • Dec. 4, 2013 -
Tumblr opens up mobile trending section to advertisers
Brands can now purchase "Sponsored Trending Blog" placements on the mobile version of Tumblr.
By Wendy Parish • Dec. 2, 2013 -
UPDATE: Pace auto-reply disaster turns out to be a prank
A few jabs at Pace from comedian Kyle Kinane resulted in an auto-reply mess that quickly spiraled out of control.
By Wendy Parish • Dec. 2, 2013
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