Social Media: Page 237
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New York Times' social ad product to Ricochet no more
With the October closure of the Times' R&D Ventures, its once-hyped social ad innovation is fading into memory.
By Roger Riddell • April 10, 2014 -
Deep Dive
4 social media studies that matter to B2B
These studies hold valuable information for a B2B social media strategy.
By Wendy Parish • April 10, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Businesses sour on LinkedIn 'Products and Services' page cut
Opponents say move hurts small businesses on the platform.
By Wendy Parish • April 9, 2014 -
Facebook ad prices rise 10% following loss of organic reach
Advertisers show they are willing to pay more to stay visible on the site.
By Wendy Parish • April 8, 2014 -
New bots terrorize video advertisers
TubeMogel has discovered three new bots that are responsible for millions of fake video views.
By Wendy Parish • April 8, 2014 -
Wells Fargo unveils social media command center
The bank monitors between 2,000 and 4,000 posts a day.
By Wendy Parish • April 8, 2014 -
Fotolia
Bizo upgrade expands to social and display ads
The Multi-Channel Nurturing solution now scales outreach to anonymous visitors of B2B websites.
By Wendy Parish • April 8, 2014 -
Line searching for agencies to help expand into the U.S.
The Japanese messaging app is planning to invest $10 million on U.S. marketing efforts.
By Wendy Parish • April 8, 2014 -
Google+ ranks second in per-follower engagement
The social network trails slightly behind Facebook.
By Wendy Parish • April 7, 2014 -
50% of Twitter users find ads 'random'
A new survey shows that many of the platform's users, when they noticed ads, found them irrelevant.
By Wendy Parish • April 4, 2014 -
Deep Dive
10 examples of April Fools' marketing done right
Several brands took a stab at light-hearted jokes this week in hopes to grab some attention.
By Wendy Parish • April 4, 2014 -
Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014 -
Fotolia
SBOs say customer service is biggest mistake brands make
A new study reveals SBOs' biggest marketer pet peeves.
By Wendy Parish • April 1, 2014 -
Twitter, Kantar form the 'Data of Now' program
The five-year deal will forge new data research tools.
By Wendy Parish • March 31, 2014 -
Twitter expands mobile offerings with app-install ads
The move will attract e-commerce and game marketers.
By Wendy Parish • March 28, 2014 -
Say Media slows payments, reflecting troubling trend
The new 120-day payment schedule for publishers is due to brands, agencies, and publishers taking longer to pay in recent years.
By Wendy Parish • March 28, 2014 -
R/GA is first social media agency for Fossil
The agency will lay out the strategy for the brand's 30th anniversary.
By Wendy Parish • March 28, 2014 -
Deep Dive
5 tactics to boost Facebook organic reach
Organic views are fading for brand pages, but there is hope.
By Wendy Parish • March 27, 2014 -
Lithium Technologies acquires Klout for $200M
Lithium is gearing up for an IPO sometime this year.
By Wendy Parish • March 27, 2014 -
Twitter photo tagging is here — and it uses 0 characters
An upcoming feature will also allow as many as four photos per tweet.
By Wendy Parish • March 27, 2014 -
LinkedIn's new insight tools help brands create better content
The professional network will assign brands a content-marketing score.
By Wendy Parish • March 27, 2014 -
Foursquare to launch 'Tap to Tweet' ads
The $100,000 ads encourage users to tweet a message when they check-in.
By Wendy Parish • March 26, 2014 -
Facebook expanding lookalike audiences
Advertisers will now have the option to target users who are similar to current customers.
By Wendy Parish • March 26, 2014 -
Fotolia
Study: First touch in social shortens marketing cycle
Bizible's new study compares first, middle, and last touch effectiveness of various channels.
By Wendy Parish • March 25, 2014 -
Pinterest ads could appear as early as next month
The Wall Street Journal reports that Promoted Pins will launch in Q2.
By Wendy Parish • March 24, 2014
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