Social Media: Page 236
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Social media doesn't drive ratings, says NBCUniversal exec
Based on experience from the Winter Olympics, NBCUniversal says social media "not a game changer yet."
By Wendy Parish • April 29, 2014 -
Twitter's new ad product is in the cards
Twitter's Website Cards deliver a web page preview and higher engagement.
By Wendy Parish • April 28, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Pandora's growing ad revenue still falls short of turning a profit
The 45% growth in Q1 beat analysts' estimates.
By Wendy Parish • April 24, 2014 -
Fotolia
Deep Dive7 competitors Facebook's new mobile ad network must contend with
How do the top mobile ad networks compare?
By Wendy Parish • April 24, 2014 -
AppsFire delivers ads during mobile refreshes
The startup's Brichter-San product delivers ads while mobile users wait for apps to refresh.
By Wendy Parish • April 24, 2014 -
LinkedIn launches two new ad programs
The social site has revealed a Sponsored Updates API and a Content Partners program.
By Wendy Parish • April 24, 2014 -
YouTube recruiting for Brand Partner Program
The program will see YouTube 'stars' teach brands how to market on the platform.
By Wendy Parish • April 23, 2014 -
Twitter launches MoPub native ad platform
The native ad platform will launch globally Wednesday.
By Wendy Parish • April 23, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
Facebook launching mobile ad network
The social networking giant will make the announcement at this month's F8 conference.
By Wendy Parish • April 22, 2014 -
Deep Dive
These 5 companies have social media command centers down to a science
The 'command center' model is growing in popularity, but who's mastering it — and how?
By Wendy Parish • April 17, 2014 -
Google +Post ads now live
Posts on the network can now become interactive display ads.
By Wendy Parish • April 16, 2014 -
Fotolia
Social and search ad integration doubles conversion
A new study from Marin Software shows revenue per click also gets a boost.
By Wendy Parish • April 16, 2014 -
Curalate adds support for Tumblr
The visual analytics platform is now the first to span Facebook, Instagram, Pinterest, and Tumblr.
By Wendy Parish • April 16, 2014 -
Perfect Audience unveils self-serve solutions for Twitter and Facebook retargeting
The solutions include support for Facebook's dynamic ads and Twitter's tailored audiences.
By Wendy Parish • April 15, 2014 -
Advertisers see 191% increase in revenue from Facebook ads
Paid search drove revenue up 12% year over year.
By Wendy Parish • April 15, 2014 -
Study: Facebook organic reach began decline before algorithm change
A surge in users adding more friends and liking more brands is reportedly the main contributor to organic reach's decline.
By Wendy Parish • April 14, 2014 -
Did US Airways make the worst brand tweet error in history?
The airline tweeted a pornographic image as a customer response.
By Wendy Parish • April 14, 2014 -
Is Samsung beating Apple at marketing?
Publicis' CEO claims Ellen DeGeneres' recent Oscar selfie tweet, sent from a Samsung phone, is worth $1 billion.
By Wendy Parish • April 11, 2014 -
Is Facebook's free promotion of publishers burning brands?
Organic reach is fading for brands, but Facebook is putting publishers front and center in posts resembling app install ads.
By Roger Riddell • April 11, 2014 -
Zombie followers plague 'Chinese Twitter'
Some Chinese brands may be using fake followers to increase their social media profile.
By Kelsey Lindsey • April 11, 2014 -
Lack of APIs make Instagram, Pinterest difficult for brands
Social media managers are still manually uploading posts on their phones, and third parties are unable to provide tools for automation and insights.
By Roger Riddell • April 11, 2014 -
Fotolia
Are brand tweets advertisements? Heigl's lawsuit could set precedent
The pharmacy chain's tweet of a paparazzi photo of the actress could be implied as a celebrity endorsement.
By Roger Riddell • April 11, 2014 -
IBM's Silverpop acquisition expands enterprise marketing portfolio
The acquisition further cements IBM as a global leader in marketing automation.
By Roger Riddell • April 10, 2014
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