Social Media: Page 238
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Tumblr signs deal with Viacom for 'co-branded content campaigns'
The parent of MTV, Nickelodeon, and Comedy Central will use Tumblr's suite of ad products to create custom content.
By Wendy Parish • March 24, 2014 -
Crowdtap raises $5M in second round of funding
The brand advocacy startup connects brands with consumers to inspire social media content creation.
By Wendy Parish • March 21, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
More hashtags mean less Facebook engagement
A study from Socialbakers shows the social media hallmark is an engagement killer.
By Wendy Parish • March 21, 2014 -
IBM finds only 20% of CMOs using social media
The new study shows a gap between CMO aspirations and actions.
By Wendy Parish • March 21, 2014 -
Pinterest ad price tag to be over $1 million
The social site hasn't brought ads to market yet, but will be seeking premium deals.
By Wendy Parish • March 20, 2014 -
Social media management firm Percolate raises $24M
Advertising holding company WPP was among the list of investors.
By Wendy Parish • March 18, 2014 -
Century 21 develops marketing suite to aid agents
The C21 Social Exchange was developed in collaboration with Google.
By Wendy Parish • March 18, 2014 -
Facebook increasing efforts to attract agencies
The social giant is searching for more brand dollars through work with agencies.
By Wendy Parish • March 18, 2014 -
Are maps the latest viral tactic?
Publishers and brands are learning that maps, like lists, are highly shareable.
By Wendy Parish • March 18, 2014 -
CDW and Charles Barkley join forces once again for 'Smart Growth'
The new campaign continues the story of fictional firm Gordon & Taylor.
By Roger Riddell • March 17, 2014 -
Izea launches automated exchange for buying social influence
Izea's Sponsored Marketplace lets celebrities, mommy bloggers, and social media stars sell promotional posts on an auction-style platform.
By Wendy Parish • March 17, 2014 -
Google rolling Wildfire into DoubleClick
Wildfire, purchased by Google for $250 million, is closing its doors as a standalone entity.
By Wendy Parish • March 14, 2014 -
Pizza Hut adds MRY to agency roster for social media
As the pizza chain's new digital agency, MRY will support social media strategy.
By Wendy Parish • March 14, 2014 -
Facebook to finally start selling video ads
The ads are expected to begin appearing next month.
By Wendy Parish • March 13, 2014 -
How much does social media influence B2B buying?
The latest B2B Website Usability Report lays out the stats.
By Wendy Parish • March 11, 2014 -
Facebook brand pages get a bit more personal
The new brand pages will keep posts consistent between pages and news feeds.
By Wendy Parish • March 11, 2014 -
Twitter tests out direct response with 'click-to-call'
Can the new feature increase direct response and assist local marketing?
By Wendy Parish • March 11, 2014 -
Instagram signs huge ad deal with Omnicom
The deal could be worth anywhere from $40 million to $100 million.
By Wendy Parish • March 8, 2014 -
Deep Dive4 foreign social networks on U.S. brands' radars
Foreign networks make it easier to break into markets where giants like Facebook or Twitter are restricted or not quite as popular.
By Wendy Parish • March 6, 2014 -
Facebook's organic reach down 50% since October
Social@Ogilvy analyzed brand pages to map the decline.
By Wendy Parish • March 6, 2014 -
Twitter in talks with ad agencies
The company is looking for ideas on how to market its platform.
By Wendy Parish • March 5, 2014 -
LinkedIn bringing Sponsored InMail to mobile
Advertisers will now be able to email targeted messages directly to mobile devices.
By Wendy Parish • March 5, 2014 -
Deep Dive
5 ways social media marketing changed in the past year
Some of the biggest players in the sector have made significant steps to help marketers.
By Wendy Parish • March 4, 2014 -
WhatsApp may go back on its promise of no ads
After its $16-billion acquisition by Facebook, WhatsApp is now looking for ways to monetize.
By Wendy Parish • March 4, 2014 -
Social media spending to increase 144%, say CMOs
A new survey from Duke University foresees social media making up 18% of marketers' budgets by 2019.
By Wendy Parish • March 4, 2014
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