Social Media: Page 235
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Wired's Netflix native ad draws 'Snow Fall' comparisons
The elaborate native ad mixes media in a manner similar to the celebrated New York Times' long-form editorial.
By Wendy Parish • May 15, 2014 -
Twitter introduces mute feature
Users now have the option to make tweets from any account disappear from their feed.
By Wendy Parish • May 13, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
How a pop song drove up ad prices
The mention of luxury car brand Maybach in Lorde's "Royals" has driven up digital ad prices.
By Wendy Parish • May 12, 2014 -
Pinterest launches paid testing of Promoted Pins
Kraft, Gap , General Mills, and more are among brands in the launch group.
By Wendy Parish • May 12, 2014 -
Fotolia
Marketing needs a grammar lesson
Brands seem to be making more grammar mistakes that hurt their reputation.
By Wendy Parish • May 12, 2014 -
Instagram ads already paying off
The first brands to use the product are seeing exceptional results.
By Wendy Parish • May 12, 2014 -
Facebook's first newsfeed video ads? Progressive's 'Baby Man'
The 15-second autoplay spots are the first of several in the rollout queue.
By Wendy Parish • May 9, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
MediaMath introduces Twitter Tailored Audience app
The release is welcome news for TerminalOne users.
By Wendy Parish • May 8, 2014 -
Twitter ad targeting expands to 20 different languages
Both promoted tweets and promoted accounts can take advantage of language specific analysis.
By Wendy Parish • May 8, 2014 -
Brands still wary of Tumblr ads
Despite improvements in ad offerings and targeting, the social blogging platform still struggles to attract advertisers.
By Wendy Parish • May 7, 2014 -
NBC is first network to try Facebook Premium Video Ads
The network is promoting a trio of summer shows on the social network.
By Wendy Parish • May 7, 2014 -
ExactTarget introduces Social Studio dashboard
The social dashboard is a product of Salesforce's Buddy Media and Radian6 acquisitions.
By Wendy Parish • May 7, 2014 -
Pricetag for Facebook video ads: $1M a day
Initial ads will only be offered to select brands to avoid overwhelming users.
By Wendy Parish • May 7, 2014 -
Facebook to serve up more video metrics
In coming weeks, the social giant will offer data on the duration of views and audience retention.
By Wendy Parish • May 6, 2014 -
L.A. Times' new site tells you what to tweet
The publication's new "sharelines" provide pre-written tweets for readers.
By Wendy Parish • May 6, 2014 -
Twitter opens one-click video ads to all advertisers
The product is now open to all advertisers, not just Amplify partners.
By Wendy Parish • May 5, 2014 -
Brands flock to Snapchat's new video feature
Just a few days after its launch, brands are already making plans on how to use video chat.
By Wendy Parish • May 2, 2014 -
Unified to expand beyond social with Awe.sm acquisition
The analytics software will beef up Unified's data on marketing effectiveness.
By Wendy Parish • May 2, 2014 -
Deep Dive
5 marketing app platforms changing the way marketers deliver content
These platforms give marketers the ability to increase the way consumers interact with content.
By Wendy Parish • May 1, 2014 -
LinkedIn on track to have 50% mobile traffic
In the first quarter of this year, 43% of site traffic came from mobile.
By Wendy Parish • May 1, 2014 -
DigitasLBi creates 'BuzzFeed in Residence' program for branded content
The agency/publisher partnership will see BuzzFeed marketers take up shop in the DigitasLBi office.
By Wendy Parish • May 1, 2014 -
Facebook officially announces details of mobile ad network
Facebook officially announced the launch of its mobile ad network at the F8 developer conference Wednesday.
By Wendy Parish • April 30, 2014 -
Pinterest builds ad business with hire of Twitter sales vet
Lisa Manowitz will serve as Pinterest's head of partnerships for the East Coast.
By Wendy Parish • April 29, 2014 -
Forrester: Instagram wins social engagement race
Instagram delivers 58 times the engagement of Facebook, 120 times Twitter.
By Wendy Parish • April 29, 2014
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