Social Media: Page 234
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Bitly rolls out Certified Partner Program
The program is meant to highlight which platforms are ideal for marketers.
By Wendy Parish • June 3, 2014 -
Deep Dive
5 multimillion-dollar deals in the agency-social media upfront trend
The last year or so has seen agencies and social media platforms team up in mutually beneficial partnerships.
By Wendy Parish • June 3, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
HootSuite gets a more mature look
The logo, nicknamed "Owly," is going black and white, among other changes
By Wendy Parish • June 3, 2014 -
BuzzFeed's promoted content receives new, clearer labeling
The new system uses more direct language and bolder colors.
By Wendy Parish • June 2, 2014 -
Deep Dive
The 6 most clever marketing stunts of 2014 (so far)
As ridiculous as some of these stunts may seem, they worked.
By Wendy Parish • May 30, 2014 -
Ignoring WhatsApp could be a mistake for publishers
Experiments with a share button for the messaging app are bringing big numbers.
By Wendy Parish • May 30, 2014 -
Cisco's comedian-turned-marketing-manager injects humor into B2B
Tim Washer says B2B could stand to lighten up.
By Wendy Parish • May 29, 2014 -
LinkedIn campaign touts members' success stories
The "Picture Yourself" campaign will be distributed across LinkedIn, as well as sites like BuzzFeed and YouTube.
By Wendy Parish • May 29, 2014 -
Ahalogy offers rival to Pinterest Promoted Pins
The startup's new product will allow advertisers to display full page ads to Pinterest users via its app.
By Wendy Parish • May 29, 2014 -
Spredfast helps Champs Sports enter hot conversations
The social media management company's Spark tool helps brands get their names into hot conversations.
By Wendy Parish • May 28, 2014 -
Facebook mixes up the newsfeed again
The social giant will back off from showing auto-posts in the news feed.
By Wendy Parish • May 28, 2014 -
Omnicom signs $230 million mobile ad deal with Twitter
The two-year deal gives all agencies under the Omnicom umbrella first dibs on Twitter's evolving ad products.
By Wendy Parish • May 27, 2014 -
Fotolia
Deep Dive3 alternatives to the mobile banner ad
Companies are seeking bigger, better, and smarter ways to reach mobile users.
By Wendy Parish • May 27, 2014 -
RealBiz acquires realtor-focused ReachFactor
ReachFactor brings with it a newsletter subscriber base in excess of 250,000.
By Wendy Parish • May 27, 2014 -
One Hour Translation to provide real-time service during World Cup
One Hour Translation will be offering free, real-time translation services that will help both fans and brands.
By Wendy Parish • May 27, 2014 -
YouTube turns to creators for feedback on updates
Mobile and monetization updates are on the agenda as the video sharing site makes improvements.
By Wendy Parish • May 23, 2014 -
Facebook listens in on mobile users to deliver more ads
A new audio recognition tool listens to users' TV and music to suggest a post.
By Wendy Parish • May 21, 2014 -
Report: Facebook's marketing effectiveness in question
Only 34% of of B2B marketers agreed to the statement "My Facebook marketing is effective."
By Wendy Parish • May 21, 2014 -
Pinterest opens API to marketing tech players
The effort, dubbed Pinterest MarTech Developer Alpha, will help bring better analytics to brands.
By Wendy Parish • May 20, 2014 -
Ford social media pioneer to depart
Scott Monty is leaving the automotive giant in his rearview as he pursues a mystery project.
By Wendy Parish • May 20, 2014 -
Nielsen Twitter TV ratings to include age and gender
The update fleshes out info on who is tweeting about programming and who is reading those tweets.
By Wendy Parish • May 20, 2014 -
LinkedIn to showcase Direct Sponsored Content at Cannes
The professional network's latest product allows advertisers to test ads outside of company pages.
By Wendy Parish • May 20, 2014 -
Fotolia
Messaging app Tango launches brand channels
Tango Channels' early partners including AOL Huffington Post, Spotify, and TechCrunch.
By Wendy Parish • May 20, 2014 -
Pinterest shares which days are best to post on specific topics
According to information released by the popular social sharing platform, various topics consistently perform well on certain days of the week.
By Wendy Parish • May 19, 2014 -
Executive ties help MediaCom's Beyond Boarders land Indeed.com account
Indeed's VP of corporate marketing was introduced to WPP's MediaCom during her time at Dell.
By Wendy Parish • May 16, 2014
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