Social Media: Page 233
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Yo! Squatters are sitting on brand names in a new app
Major brands are popping up on a new messaging app, but is their presence official?
By Wendy Parish • June 20, 2014 -
Deep Dive
Learn from these 5 marketing stunts gone wrong
Sometimes what seems like a good idea on paper turns out to be a recipe for disaster — or worse.
By Wendy Parish • June 18, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Sponsored Tumblr posts now available through Yahoo Gemini
The sponsored posts can now be promoted across both Yahoo and Tumblr.
By Wendy Parish • June 17, 2014 -
Tweets may soon contain other tweets
Twitter is testing a new feature that allows users to embed tweets within another tweet.
By Wendy Parish • June 17, 2014 -
Facebook brand pages expected to allow auto-play video soon
The feature was previously only available within ads.
By Wendy Parish • June 16, 2014 -
Can Facebook contend with Google for ad dominance?
A focus on Web targeting is laying the groundwork for a larger ad network outside of the social site.
By Wendy Parish • June 16, 2014 -
New York Times' Brand Studio reveals 'Snowfall'-like native ad
The multimedia ad is receiving praise even from the paper's editorial side.
By Wendy Parish • June 14, 2014 -
Twitter ad targeting now changes with the weather
The new feature is part of a partnership with the Weather Company.
By Wendy Parish • June 13, 2014 -
Microsoft launches microsite aimed at enterprise execs
Executives can log in with their LinkedIn profiles to access a site customized to their specific role.
By Wendy Parish • June 12, 2014 -
Twitter cuts out the retargeting middle man
Advertisers can now retarget within their Twitter ads account.
By Wendy Parish • June 12, 2014 -
Facebook will not honor 'Do Not Track' settings
The social network plans to use web browsing for ad targeting.
By Wendy Parish • June 12, 2014 -
Report: Social media the most cost effective and efficient channel
Neustar's Q1 2014 Media Intelligence Report combed through impressions, ad events, and verticals to identify the most effective digital channel.
By Wendy Parish • June 11, 2014 -
Social and native beat out email in new survey
The Millward Brown Digital study conducted for MediaBrix also showed a lack of confidence in programmatic.
By Wendy Parish • June 10, 2014 -
Mashable offers first-time Velocity access to 360i
The predictive analytics engine helps Mashable forecast which content will go viral.
By Wendy Parish • June 10, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014 -
PayPal president leaves to head Facebook mobile messaging
David Marcus will step into the newly created role of VP of messaging products.
By Wendy Parish • June 9, 2014 -
Instagram mounts cautious ad expansion into Canada, Australia, and U.K.
After the new markets are established, Instagram will look into further expansion elsewhere.
By Wendy Parish • June 9, 2014 -
Top Vine and Instagram talent securing ad deals
Brands are seeking out social media influencers to produce content.
By Wendy Parish • June 9, 2014 -
CIA gains 590K followers since Friday debut
The U.S. Central Intelligence Agency's initial snarky tweet was a huge success.
By Wendy Parish • June 6, 2014 -
Quality, not quantity, will save brands on Facebook
A new Simply Measured study shows most brands still struggling to overcome the decline of organic reach.
By Wendy Parish • June 6, 2014 -
Reddit wants more small businesses' ad dollars
The social site is expanding its self-serve ad platform with more offerings for SMBs.
By Wendy Parish • June 6, 2014 -
Twitter to integrate latest acquisition, Namo Media, with MoPub
The native ad firm will help Twitter augment its push into that space.
By Wendy Parish • June 5, 2014 -
Fotolia
Deep DiveIntrohive CMO provides 3 tips to maximize digital marketing
Rob Begg says there are more effective metrics than clicks, likes, follows, and shares.
By Wendy Parish • June 5, 2014 -
Pinterest takes a page from users with DIY advertising
The site is testing a self-serve Promoted Pins tool.
By Wendy Parish • June 5, 2014 -
30M small businesses now have Facebook business pages
The number has risen 5 million from November.
By Wendy Parish • June 4, 2014
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