Social Media: Page 232
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Twitter's new analytics offer advertisers insight to organic tweets
Previously, such detailed data was reserved for Promoted Tweets.
By Wendy Parish • July 11, 2014 -
Deep Dive
4 companies driving video ad innovation
Digital video advertising is on track to grow 42% this year and these companies are pushing the space forward.
By Wendy Parish • July 10, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Mobile social sharing jumps 30% in the second quarter
A new report from ShareThis adds to evidence that 2014 is the tipping point for mobile.
By Wendy Parish • July 10, 2014 -
Upworthy can teach you a thing or two about native ads
The mission-driven viral publisher's native ads regularly outperform its editorial.
By Wendy Parish • July 10, 2014 -
Germany-Brazil match tops Super Bowl tweet record
The event inspired 35.6 million tweets — the most of any sporting event ever.
By Wendy Parish • July 9, 2014 -
Deep Dive
6 brands embracing 'fempowerment'
'Girl power' reigns supreme in one of marketing's latest viral trends.
By Wendy Parish • July 9, 2014 -
Pinterest makes following brands easier with new button
Visitors can now follow a brand without ever leaving its site.
By Wendy Parish • July 9, 2014 -
World Cup infographics deliver for social analytics firms
Several firms are seeking attention with colorful stats.
By Wendy Parish • July 7, 2014 -
Developing countries actually want more Facebook ads
In growing countries like Brazil and India, interaction with brands is actually sought after by social media users.
By Wendy Parish • July 2, 2014 -
eMarketer: Mobile ads on track to pass print and radio this year
Mobile is predicted to hit nearly 10% of ad marketplace.
By Wendy Parish • July 2, 2014 -
Vine adds 'Loop Count' to show video views
Additional new features include milestone notifications like hitting 25 "likes."
By Wendy Parish • July 2, 2014 -
KLM quickly learns what not to do with World Cup tweet
The Dutch airline receives immediate backlash from a botched real-time marketing attempt.
By Wendy Parish • July 1, 2014 -
Twitter buys Tapcommerce, rolls out mobile app install ads
The social network is looking to build on the momentum since its MoPub purchase.
By Wendy Parish • June 30, 2014 -
Ad Age survey: Social media small, but growing, piece of ad budgets
Twitter may be edging out Facebook as the social platform of choice for ads, the survey indicates.
By Wendy Parish • June 30, 2014 -
Deep Dive
5 brand tattoos that won't age well
Brands come and go. Tattoos, not so much.
By Wendy Parish • June 30, 2014 -
Fotolia
Buffer: A Tinder for content?
The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue.
By Wendy Parish • June 27, 2014 -
Organic in decline? Nobody told Facebook's top brand pages
A new Socialbaker study shows that, despite a the decline in overall organic reach, top brand pages have grown 30% since January.
By Wendy Parish • June 27, 2014 -
Oracle integrates Leadspace into Eloqua
The partnership allows marketers using Leadspace to directly import leads to Eloqua.
By Wendy Parish • June 25, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
Scripps scores Twitter sales exec
J.B. Kropp is the third executive to leave the social platform in recent weeks.
By Wendy Parish • June 23, 2014 -
Facebook changes algorithm to favor views
Video views have doubled for the site in the past six months.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Coming soon: Revamped right-hand ads on Facebook
Facebook is hoping a larger size will draw higher click-through rates.
By Wendy Parish • June 23, 2014 -
Deep Dive
These 4 brands are winning the World Cup
International football teams aren't the only ones battling for supremacy in Brazil.
By Wendy Parish • June 20, 2014
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