Social Media: Page 231
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New Twitter #hashtag definitions could help brands avoid mistakes
The new feature could eliminate the guessing game many play when it comes to what various hashtags represent.
By Wendy Parish • Aug. 5, 2014 -
Can Tumblr benefit from Facebook's waning organic reach?
The social blogging site is hoping to lure marketers by showing its advantages over Facebook.
By Wendy Parish • Aug. 5, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
McDonald's proves Instagram ads aren't for everyone
The fast food giant received major backlash over its sponsored posts.
By Wendy Parish • Aug. 4, 2014 -
Instagram sees three times the actions-per-post of Facebook
The image sharing platform is quickly catching up to its decade-old parent in engagement.
By Wendy Parish • Aug. 3, 2014 -
The Tour de France's real winner: Specialized Bicycling Components
The cycling brand doubled engagement through Twitter's video ads — and having the race's winner on one of its bikes didn't hurt either.
By Wendy Parish • Aug. 1, 2014 -
Deep Dive
4 brands that worked a potential crisis to their advantage
As the old saying goes, when these brands were handed lemons, they made lemonade.
By Wendy Parish • Aug. 1, 2014 -
One small design change boosted Twitter's engagement 61.7%
Ad tech firm Socialbakers examined the microblogging platform's recent design tweaks.
By Wendy Parish • Aug. 1, 2014 -
New ad products help LinkedIn boost revenue 47% year-over-year
The professional networking site reported $534 million in revenue for Q2.
By Wendy Parish • July 31, 2014 -
World Cup, expanded initiatives help Twitter grow ad revenue 129%
The social network beat expectations as its user base passed 270 million.
By Wendy Parish • July 29, 2014 -
Fotolia
Blogging platform Medium runs its first ads
BMW has sponsored the platform's new collection, Re:form.
By Wendy Parish • July 29, 2014 -
Facebook could be moving toward app install ads on Instagram
A teaser for the new Bolt app offers some clues.
By Wendy Parish • July 28, 2014 -
Instagram asks users about ads with in-app surveys
The pop-up surveys gather info to benefit advertisers.
By Wendy Parish • July 25, 2014 -
LinkedIn launches 'dark posts' for testing ads
The platforms's new Direct Sponsored Content allows advertisers to run native-style ads that don't appear on their LinkedIn page.
By Wendy Parish • July 25, 2014 -
Facebook organic reach: Is there a loophole?
Brands have found a way to sneak native ads in through publishers.
By Wendy Parish • July 24, 2014 -
Mobile use causes Facebook ad prices to double
The social network reported ad sales up 67% over last year in its Q2 earnings.
By Wendy Parish • July 23, 2014 -
LinkedIn buys B2B ad-tech firm Bizo for $175M
The social network is looking to expand its ads across the web.
By Wendy Parish • July 22, 2014 -
Pinterest snags Unilever's Rubin for top marketing post
David Rubin's first task: Promoting the site to men.
By Wendy Parish • July 22, 2014 -
Agency welcomes former Ford social media chief
Scott Monty is taking an executive role at Shift Communications.
By Wendy Parish • July 22, 2014 -
Triggit takes retargeting beyond Facebook
The Facebook retargeting provider is expanding its scope to other publishers across the web.
By Wendy Parish • July 21, 2014 -
'Buy' button allows advertisers to sell directly through Facebook
The social giant is testing the function with SMBs in the U.S.
By Wendy Parish • July 18, 2014 -
Twitter to unveil new metrics as it tries to impress Wall Street
Four new metrics are expected to show the microblogging platform's broad reach.
By Wendy Parish • July 18, 2014 -
Advertisers could benefit from Pinterest's new discovery feature
Narrowed search discovery fields could present better targeting options.
By Wendy Parish • July 17, 2014 -
Deep Dive
Did jumping on the #WorldCup Twitter bandwagon help brands?
A new Encore Alert study examines unofficial sponsors who jumped on the soccer bandwagon via social media.
By Wendy Parish • July 15, 2014 -
On Facebook, storytelling trumps single ads
A new study shows that series outperforms singular, stand-alone ads.
By Wendy Parish • July 15, 2014 -
Snapchat tries to highlight media capabilities by spamming users
Snapchat sent videos and stills crowdsourced from users at the World Cup games in Brazil.
By Wendy Parish • July 14, 2014
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