Social Media: Page 230
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Self-serve ad tools now available for Instagram
Advertisers can now see real-time data on how Instagram ads are performing.
By Wendy Parish • Aug. 21, 2014 -
Creating a Facebook page doesn't mean you own it
FL judge rules in favor of BET over a Facebook page dispute.
By Mattie Quinn • Aug. 21, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
UPS continues efforts to target small biz with 'Mailbox Confessions' campaign
The campaign will feature business customers and UPS franchise owners.
By Wendy Parish • Aug. 21, 2014 -
Snapchat plans first step into monetization
The disappearing messaging service has been in talks with advertisers and media companies.
By Wendy Parish • Aug. 21, 2014 -
Marketers will now have an easier time with Vine
The six-second video app now allows uploads and has updated its editing features.
By Wendy Parish • Aug. 20, 2014 -
Deep Dive
Does #clicktivism really work?
The ALS 'Ice Bucket Challenge' brings social media activism to the forefront.
By Wendy Parish • Aug. 20, 2014 -
Could This. be the answer to information overload?
New social site from Atlantic Media only allows one post per day.
By Wendy Parish • Aug. 20, 2014 -
Tumblr's new partnership allows brands to track activity
Ditto Labs will have full access to Tumblr's Firehose that will identify brand logos in photo posts.
By Wendy Parish • Aug. 19, 2014 -
Change in Google AdWords angers search marketers
Google removes the option to exclude "close variants" of keywords.
By Wendy Parish • Aug. 18, 2014 -
The ALS ice bucket challenge more than just #clicktivism
Despite criticism, the viral movement may actually be benefiting ALS research.
By Wendy Parish • Aug. 14, 2014 -
Groupon demonstrates how brands can benefit from Snapchat
The daily deal brand has gained 700 followers in just one week with contest strategies.
By Wendy Parish • Aug. 13, 2014 -
Survey: 86% of agency execs use programmatic
Study from AOL shows heavy programmatic use among agencies and brand marketers.
By Wendy Parish • Aug. 13, 2014 -
More brands can now test out Twitter's Promoted Video
The ad product that doubled engagement for Specialized Bicycling Components during the Tour de France is now open to beta testers.
By Wendy Parish • Aug. 12, 2014 -
Sony taps into anti-terrorism systems to target influencers real-life friends and family
The brand is an early adopter of Pursway Connect.
By Wendy Parish • Aug. 12, 2014 -
Facebook halts 'like-bait' tactics
Brand pages can no longer offer incentives in exchange for likes.
By Wendy Parish • Aug. 12, 2014 -
Brands jump in on Shark Week's buzz
Travelocity and other brands already seeing results from Shark Week themed content.
By Wendy Parish • Aug. 11, 2014 -
Yahoo Finance leans on Tumblr to revamp contributor network
Writers will post directly to Yahoo-owned Tumblr and the piece will appear simultaneously on Yahoo Finance.
By Wendy Parish • Aug. 11, 2014 -
GQ mag taps into its 'Elite' readers to draw in ad money
For $100k, GQ's 'Elite' readers will promote a brand across their personal social accounts.
By Wendy Parish • Aug. 8, 2014 -
'Objective-based campaigns' come to Twitter
Twitter is testing out a way for advertising to buy ads against campaign goals.
By Wendy Parish • Aug. 8, 2014 -
Facebook Events get own Insights
Marketers can now track how well a Facebook event is performing.
By Wendy Parish • Aug. 8, 2014 -
Musa Tariq is Apple's new head digital marketing director
Tariq brings experience from Nike and Burberry as the tech giant looks to expand its social media presence.
By Wendy Parish • Aug. 7, 2014 -
Can negative reactions to social ads be a good thing?
Brands continue to advertise on social platforms despite negative responses to posts.
By Wendy Parish • Aug. 7, 2014 -
T-Mobile's CEO tells Twitter to #sprintlikehell after failed merger attempt
John Legere posted a series of tweets criticizing changes with the competition.
By Wendy Parish • Aug. 6, 2014 -
Could skywriting be the next big thing in social media?
AirSign is partnering with clients like the USA Network to bring social media's attention to the sky.
By Wendy Parish • Aug. 5, 2014
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