Social Media: Page 229
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Twitter 'Buy' button is here
The much anticipated e-commerce initiative launched a test of the in-app purchases Monday.
By Wendy Parish • Sept. 8, 2014 -
Facebook inks nine-figure deal with media-buying shop
Interpublic's UM has committed to doubling its Facebook media buys over the next two years.
By Wendy Parish • Sept. 8, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Spotify signs big names for upcoming video ads
Coca-Cola, Kraft, Ford, and McDonald's are among the brands on board for the streaming music service's video ads.
By Wendy Parish • Sept. 8, 2014 -
Deep Dive
5 brands that have mastered using animals in commercials
These brands have learned that using furry friends can be a tried-and-true marketing tactic.
By Alex Nowicki • Sept. 6, 2014 -
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Malaysia Airlines has another misstep with 'bucket list' promotion
After two tragedies, the airline launches a contest in bad taste.
By Wendy Parish • Sept. 4, 2014 -
New report values YouTube at $40B
The Jeffries valuation makes YouTube more valuable than Twitter.
By Wendy Parish • Sept. 3, 2014 -
Hershey's new logo raises a stink online
Social media has been quick to draw a resemblance between the new logo and a popular emoji.
By Wendy Parish • Sept. 3, 2014 -
Twitter tests new feature for desktop trends box
Each trend now has an explanation to clarify the subject matter.
By Wendy Parish • Sept. 3, 2014 -
Starwood Hotel launches $30M ad campaign for B2B loyalty program
The hotel chain is teaming up with LinkedIn to expand loyalty program into the B2B world.
By Wendy Parish • Sept. 3, 2014 -
Newsfeed ads for Facebook events now available
Event promotion no longer restricted to the right hand side.
By Wendy Parish • Aug. 29, 2014 -
IBM shows off digital prowess at US Open
The technology giant has set up a command center to bring insider data to tennis fans.
By Wendy Parish • Aug. 29, 2014 -
The #myinstagramlogo hashtag 100% organic viral trend
Users are recreating the Instagram logo using everything from rocks to dog treats.
By Wendy Parish • Aug. 28, 2014 -
Deep Dive
The 5 most socially engaged news outlets
These publishers seem to have social media all figured out.
By Mattie Quinn • Aug. 28, 2014 -
Shopping via Instagram now a reality
Nordstrom is the first brand to sell through in-app Instagram store.
By Wendy Parish • Aug. 28, 2014 -
Twitter Analytics now open to all users, not just advertisers
Dashboard provides information on impressions, clicks, retweets, and replies.
By Wendy Parish • Aug. 28, 2014 -
Brands waste no time in trying out Instagram's new Hyperlapse feature
Brands get creative with the sped up vidoes.
By Wendy Parish • Aug. 28, 2014 -
Deep Dive
4 brands that accepted the 'Ice Bucket Challenge'
These brands got creative with the ubiquitous viral video.
By Wendy Parish • Aug. 27, 2014 -
Cell phone signal strength: Facebook's new advertising frontier
Signal strength will help reach emerging markets.
By Wendy Parish • Aug. 27, 2014 -
Pinterest's analytics upgrade now available to all businesses
Pinterest Analytics will be available globally in 31 countries.
By Wendy Parish • Aug. 27, 2014 -
Facebook enacts policy changes regarding links
Social giant continues "link bait" newsfeed changes and gives preference to its own "link format."
By Wendy Parish • Aug. 26, 2014 -
Amazon, not Google, to buy Twitch for $970M
YouTube had been reportedly courting the streaming game portal since May.
By Wendy Parish • Aug. 25, 2014 -
Blogging by the Fortune 500 drops for first time in 7 years
Blogging is down 3%, but social media use is expanding among Fortune 500 companies.
By Wendy Parish • Aug. 25, 2014 -
Fotolia
Twitter to launch e-commerce initiative
Users will soon be able to buy things right from a tweet.
By Mattie Quinn • Aug. 22, 2014 -
Twitter's BotMaker has reduced spam by 40%
Twitter releases data on what its spam killing system has been up to.
By Wendy Parish • Aug. 22, 2014
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