Social Media: Page 226
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CDW and Charles Barkley together again for Monday Night Football
Ogilvy & Mather is behind the latest "Smart Growth 2.0" spots.
By Wendy Parish • Oct. 27, 2014 -
Deep Dive
Just in time for Halloween: 4 spooky social media campaigns
Halloween is an easy holiday to get creative with campaigns.
By Wendy Parish • Oct. 27, 2014 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Marketers move away from traditional media
Marketers plan to spend more on branded content and less on print.
By Wendy Parish • Oct. 26, 2014 -
Gawker loses advertisers over Gamergate comments
BMW, Mercedes, and Adobe have pulled support from the publisher over controversial bullying comments.
By Wendy Parish • Oct. 26, 2014 -
Twitter revamps business hub
Business hub offers new look and organization for marketers.
By Wendy Parish • Oct. 26, 2014 -
Ello changes designation to PBC, promises users to remain ad-free
Ad-free social network also announces $5.5M in funding.
By Wendy Parish • Oct. 24, 2014 -
Meet Rooms: Facebook's new anonymous app
Turns out rumors about anonymous stand-alone app have been true.
By Wendy Parish • Oct. 24, 2014 -
Introducing Fabric—Twitter's new mobile app platform
New set of APIs ties in features from acquisitions Crashlytics and MoPub.
By Wendy Parish • Oct. 22, 2014 -
High-end brands swap items in exchange for Instagram photos
An underground barter economy is forming between brands and influential Instagram users.
By Wendy Parish • Oct. 21, 2014 -
BuzzFeed finds a seat on the IAB board
New chief business operations officer Eric Harris will join later this year.
By Wendy Parish • Oct. 20, 2014 -
Foursquare first-ever ad campaign rolls out in Chicago, NYC
Brand wants to shed "check-in app" reputation.
By Wendy Parish • Oct. 20, 2014 -
Deep Dive
Dress as your favorite brand for Halloween
Because we all live and breathe brands anyway, right?
By Alex Nowicki • Oct. 20, 2014 -
Pandora test new ad that offers free music
Listeners receive an ad-free hour of music in exchange for watching a sponsored video.
By Wendy Parish • Oct. 20, 2014 -
Honda Fit enlists comedian and Vine stars for viral campaign
Nick Thune punks millenial passengers and Honda Fit shares the video.
By Wendy Parish • Oct. 19, 2014 -
Truck-side ad causes 500+ accidents in one day
Russian mobile ad company ran ads on trucks that featured a woman's breasts.
By Wendy Parish • Oct. 19, 2014 -
Marketing videos uploaded to Facebook estimated to surpass YouTube
Study shows brands are increasingly bypassing YouTube and going straight to Facebook.
By Wendy Parish • Oct. 19, 2014 -
Snapchat's first ad is creepy
Universal Pictures ran an ad on the disappearing platform for the upcoming film "Ouija."
By Wendy Parish • Oct. 19, 2014 -
Apple buys Promoted Tweet for iPad Air 2 launch, but still doesn't have a handle
The brand purchased what is at least a $200k ad.
By Wendy Parish • Oct. 16, 2014 -
Deep Dive
Friday Roundup: Audio posts on Twitter and Burger King's 'copycat' ad
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 16, 2014 -
Tumblr releases study to prove worth to brands
The blogging site wants to be seen as a media channel rather than large social network.
By Wendy Parish • Oct. 16, 2014 -
Mood Media offers free Wi-Fi, in exchange for social media connection
The service will also help businesses gain demographic insights.
By Wendy Parish • Oct. 15, 2014 -
Is Ello a passing fad?
Anonymous social app loses steam after initial burst in interest and Facebook migration.
By Wendy Parish • Oct. 14, 2014 -
Colorado Dept. of Public Health to kick off marijuana education campaign
Denver-based agency Cactus has been tapped to take on the project.
By Mattie Quinn • Oct. 13, 2014 -
Deep Dive
5 companies that turned into 'lifestyle brands'
Thanks to sites like Goop and other celebrity e-commerce sites, more brands are aspiring to be aspirational.
By Mattie Quinn • Oct. 13, 2014 -
Burger King accused of stealing comedy bit
Comedians all over Twitter have called out the fast food chain for mimicking act in new video spot.
By Mattie Quinn • Oct. 13, 2014