Social Media: Page 225
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Kik opens up more opportunites for brands on its messaging app
Keyword feature expands interaction in Promoted Chats.
By Wendy Parish • Nov. 6, 2014 -
Microsoft brand takes a hit when CNN anchors use device as iPad stand
Anchors favored iPads during election night, despite a row of Surfaces at their disposal.
By Wendy Parish • Nov. 5, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Dell enters marketing business with 'digital transformation'
Dell follows other legacy software firms like Oracle and IBM into the market.
By Wendy Parish • Nov. 5, 2014 -
Lingerie brand Aerie ditches Photoshop, gains 9% in sales
The brand pledged earlier this year to stop altering models' appearance in its ads.
By Wendy Parish • Nov. 4, 2014 -
Tech company takes credit for #AlexFromTarget
An agency has come forward and said that it was behind the viral success, though persons involved are disputing the claim.
By Wendy Parish • Nov. 4, 2014 -
The end of Facebook 'like-gate' is here
Brand pages will no longer be able to offer incentives in exchange for likes.
By Wendy Parish • Nov. 4, 2014 -
Forrester: Digital spending will overtake TV by 2019
Research suggests that mobile will help push digital ad spending past TV.
By Wendy Parish • Nov. 4, 2014 -
New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014 -
Could #AlexFromTarget transition to brand spokesperson?
The social media phenomenon #AlexFromTarget was trending all Monday.
By Wendy Parish • Nov. 3, 2014 -
Deep Dive
Ebola marketing: The mostly bad and largely ugly
It is probably not a good idea not to incorporate a deadly disease into a marketing strategy.
By Wendy Parish • Nov. 3, 2014 -
Agency pokes fun of knee-jerk reactions of real-time social marketing
Parody video walks through "Reactvertising™."
By Wendy Parish • Nov. 3, 2014 -
Athletic brand teamed up with Twitter for the NYC marathon
ASICS is offering 550 3D printed statues in likeness of runners.
By Wendy Parish • Nov. 3, 2014 -
AOL takes on Facebook with new ad system One
One can accurately track users 93% of the time from one device to the next.
By Wendy Parish • Nov. 3, 2014 -
LinkedIn ad revenue jumps 45%
Sponsored updates, a content marketing product, helped the social site spike ad sales.
By Wendy Parish • Oct. 30, 2014 -
Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
5 big brands help Instagram launch video ads
Disney, Activision, Lancome, Banana Republic, and The CW are all part of the first video ad rollout.
By Wendy Parish • Oct. 30, 2014 -
LA Clippers try to push past Sterling scandal with new campaign
New "Be Relentless" campaign references "walking through fire."
By Wendy Parish • Oct. 29, 2014 -
New partnership brings Twitter analytics to IBM enterprise clients
IBM plans to offer Twitter data as part of cloud-based services.
By Wendy Parish • Oct. 29, 2014 -
Taco Bell's social media blackout worked
Mobile ordering app has already broken into the top 25 iOS apps.
By Wendy Parish • Oct. 29, 2014 -
Netflix outdoor campaign reacts to real-time situations with GIFs
Animated movie GIFs shield rain and react to nearby sales.
By Wendy Parish • Oct. 29, 2014 -
Mobile ad revenue helps Facebook beat analysts earning predictions
Mobile ad revenue made up 66% of total revenue for the quarter.
By Wendy Parish • Oct. 28, 2014 -
New World Cup Logo confuses the Internet
People voice opinions on the reveal of the 2018 World Cup logo.
By Wendy Parish • Oct. 28, 2014 -
Where did Taco Bell's social media go?
Fast food chain goes dark to promote new ordering app.
By Wendy Parish • Oct. 28, 2014 -
Tumblr rolls out first auto-play video ads
Before the open launch in November, 11 brands will test out the ads.
By Wendy Parish • Oct. 28, 2014 -
Jim Carrey pokes fun at Matthew McConaughey's Lincoln ads
Three spots spoofed the Lincoln ads throughout the SNL episode Saturday.
By Wendy Parish • Oct. 28, 2014
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