Social Media: Page 224
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'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014 -
Deep Dive
Holiday ad creep: Is it really a thing?
Customers have been complaining about earlier Christmas ads for a long time.
By Mattie Quinn • Nov. 19, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Hootsuite answers, how much is your brand 'loved?'
New tool quantifies and ranks brands for its "Love List."
By Wendy Parish • Nov. 19, 2014 -
Dave & Busters latest brand to make Twitter mistake
Racial joke doesn't go over well with followers.
By Wendy Parish • Nov. 18, 2014 -
Forrester: Brands are wasting time and money on social media
New data shows that Facebook and Twitter might not be worth the investment.
By Wendy Parish • Nov. 17, 2014 -
Pay friends through Snapchat with 'Snapcash'
Messaging app introduces payment feature powered by Square.
By Wendy Parish • Nov. 17, 2014 -
App developers abandon Google Glass
Consumer interest seems to be declining.
By Wendy Parish • Nov. 16, 2014 -
Facebook delivers another blow to brands' organic reach
Algorithm will decrease views of promotional posts from Pages.
By Wendy Parish • Nov. 14, 2014 -
New England's #1MillionPatriots promotion backfires
Racial slur in followers name makes it through filter.
By Wendy Parish • Nov. 14, 2014 -
Cybersecurity researchers warn goods on Facebook ads could be fake
Nearly 24% of goods in ads found to be counterfeit.
By Wendy Parish • Nov. 13, 2014 -
Publishers expand sponsored content to social sites
Content is being developed for social sites like Instagram and Snapchat.
By Wendy Parish • Nov. 13, 2014 -
Law enforcement data firm moves into brand marketing
The language algorithm the firm uses to catch criminals is helpful for brands to discover what people are really saying online.
By Wendy Parish • Nov. 13, 2014 -
Twitter wants to make new users more welcome
Instant Timelines and other changes are meant to grow and retain users.
By Wendy Parish • Nov. 12, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Jaguar's Google Glass App breathes new life into print ads
With the Blippar app, the car brand's print ads offer an augmented reality experience.
By Wendy Parish • Nov. 11, 2014 -
Hearst looks to monetize its Facebook traffic
Advertisers can now choose to target readers coming from Facebook.
By Wendy Parish • Nov. 11, 2014 -
Facebook Messenger tops 500 million monthly active users
Standalone app sees success despite public image problem.
By Wendy Parish • Nov. 10, 2014 -
Instagram adds edit feature for photo captions
Misspellings and mistakes are now easier to fix with new features.
By Wendy Parish • Nov. 10, 2014 -
Mountain Dew enters the realm of virtual reality
Brand takes content creation to a new level with an Oculus Rift VR video.
By Wendy Parish • Nov. 10, 2014 -
Forrester: Branded communities to make a comeback in 2015
"The Predictions 2015: Social Media Grows Up" offers insight into the future of digital marketing.
By Wendy Parish • Nov. 10, 2014 -
Marriott is the latest brand to form Snapchat campaign
Working with the app is part of larger campaign that includes short films for YouTube.
By Wendy Parish • Nov. 9, 2014 -
Despite being banned in China, Twitter is coming to Hong Kong
The social site wants to help Chinese brands expand globally.
By Wendy Parish • Nov. 9, 2014 -
Deep Dive
5 web stars who turned into brand ambassadors
Brands are learning to capitalize on the loyal following many web stars have.
By Wendy Parish • Nov. 9, 2014 -
Should marketers be worried about Facebook's newsfeed algorithm?
The social giant is offering users more options to dial down what appears in their newsfeed.
By Wendy Parish • Nov. 7, 2014 -
Deep Dive
Friday Roundup: The end of 'like-gate' and whiplash from #AlexFromTarget
These are the 'need to know' marketing stories of the week.
By Mattie Quinn • Nov. 7, 2014
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