Social Media: Page 220
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Facebook wants advertisers to ditch the click for 'Conversion Lift'
New measurement focuses on sales driven by ads, rather than just click-throughs.
By Wendy Parish • Jan. 27, 2015 -
Twitter launches native video option
Video clips can be up to 30 seconds long, and a private group chat feature is also set to rollout.
By Mattie Quinn • Jan. 27, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Super Bowl may soon be digital advertising's biggest day of the year
Digital campaigns surrounding the big game expand well beyond posting TV commercials online.
By Wendy Parish • Jan. 27, 2015 -
Could Facebook be killing FBX?
Facebook's VP of advertising said that the programmatic platform will not be a focal point moving forward.
By Wendy Parish • Jan. 27, 2015 -
Brands chime in on #Blizzardof2015
Brands bought up Promoted Tweets and are having fun with the winter storms in the northeastern U.S.
By Wendy Parish • Jan. 26, 2015 -
Twitter to celebrities: Stop tweeting Instagram links
Top Twitters users have received prompts urging them to post photos directly.
By Wendy Parish • Jan. 26, 2015 -
Pinterest knows if you're a man or woman
In an effort to attract more male users, the site has introduced gender specific search results.
By Wendy Parish • Jan. 22, 2015 -
Tumblr builds internal creative team with 300+ users
Advertisers can call on 'Creatrs Network' to produce paid content.
By Wendy Parish • Jan. 22, 2015 -
Reddit brings in former Google exec to push mobile progress
Hire of Google exec follows purchase of Alien Blue, an app that offers mobile access to Reddit.
By Wendy Parish • Jan. 22, 2015 -
Taco Bell CMO shares insight to brand's mobile success
Mobile ordering app has hit two million downloads since launch in October.
By Wendy Parish • Jan. 21, 2015 -
NBC's new Tumblr page will host all Super Bowl ads immediately after they air
Station recognizes that ads are a big draw of the game.
By Wendy Parish • Jan. 21, 2015 -
Pinterest improves ad targeting with Kosei buy
Marketing startup specializes in product recommendations.
By Wendy Parish • Jan. 21, 2015 -
Advertisers can track Facebook users talking about Super Bowl
Social giant has announced a "Big Game" targeting segment.
By Wendy Parish • Jan. 21, 2015 -
Deep Dive
10 marketing personalities to follow on Twitter
Keep up to date with everything in marketing with these important voices.
By Wendy Parish • Jan. 20, 2015 -
Obama administration plans digital marketing campaign for State of the Union
President has an aggressive digital strategy to sell success of last two years in office.
By Wendy Parish • Jan. 20, 2015 -
Twitter acquires ZipDial to expand presence in India
Five year old startup could help Twitter reach users in markets where mobile Internet is just taking off.
By Wendy Parish • Jan. 20, 2015 -
Will growth of sharing services benefit marketers?
The peer-to-peer platforms hold certain advantages for the marketing industry.
By Wendy Parish • Jan. 19, 2015 -
Indianapolis Colts 'blue-out' website before AFC championship game
NFL team attempts a mobile push before the big game.
By Wendy Parish • Jan. 19, 2015 -
President Obama enlists YouTube stars to promote community college plan
After the State of the Union, the President will sit down with Bethany Mota and other YouTube personalities.
By Wendy Parish • Jan. 15, 2015 -
Retail Dive
eMarketer: Social media to grow by 5.4M users by 2016
Number of senior citizens on social sites expected to double.
By Wendy Parish • Jan. 15, 2015 -
Social profiles spotted in Google's knowledge graph for corporate brands
Previously limited to just Google+, the knowledge graph box now offers links to Facebook, Twitter, YouTube.
By Wendy Parish • Jan. 15, 2015 -
Buffalo Wild Wings will read your Super Bowl tweets in new video
The band developed a sportscast-like video of tweets for the NFL postseason and Super Bowl.
By Wendy Parish • Jan. 15, 2015 -
Toyota launches teen safe driving campaign with Oculus Rift
Auto brand debuts virtual reality simulator at Detroit Auto Show.
By Wendy Parish • Jan. 14, 2015 -
Surprise—MySpace might not dead
Social site finds new life with younger generation of music and entertainment fans.
By Wendy Parish • Jan. 14, 2015 -
Deep Dive
Marketing disruptions to watch in 2015
New trends bring challenges to marketers.
By Wendy Parish • Jan. 14, 2015
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