Social Media: Page 221
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Want to advertise on Snapchat? It'll cost you $750k
Industry insiders report mobile app has instituted a minimum for ads.
By Wendy Parish • Jan. 14, 2015 -
Here comes Facebook at Work
After speculation about the product, it officially hit app stores Wednesday.
By Mattie Quinn • Jan. 14, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Brands chime in on NCAA football playoff final
Real time marketing was used in full-force, though comedian Bob Newhart may be the real winner of the game.
By Wendy Parish • Jan. 13, 2015 -
Facebook hasn't quite beat YouTube at video yet
Avengers trailer shows YouTube is still a force despite rising popularity of Facebook video uploads.
By Wendy Parish • Jan. 13, 2015 -
Salesforce: 70% of marketers to increase social media ad spending in 2015
70% also plan to increase content marketing in the new year.
By Wendy Parish • Jan. 12, 2015 -
Fotolia
Internet marketing effective for 75% of SMBs
83% spent less than $1k a month on marketing in 2014.
By Wendy Parish • Jan. 12, 2015 -
Study: Snapchat ads are working
After hesitation on how they would be received, study shows 44% of Snapchat's Brand Story viewers enjoyed the ads.
By Wendy Parish • Jan. 11, 2015 -
Twitter is launching autoplay video, but isn't copying Facebook
After months of rumors, Twitter confirmed the news at CES last week.
By Wendy Parish • Jan. 9, 2015 -
Mark Zuckerberg, the new Oprah?
Facebook founder's endorsement sends book to top of the charts.
By Wendy Parish • Jan. 8, 2015 -
Oreo
Mondelez executive discusses 'digital marketing disruptions' at CES
Parent of Kraft, Oreo, and Cadbury brands spills about digital marketing disruption.
By Wendy Parish • Jan. 7, 2015 -
Could dark social be the next big thing in digital marketing?
If person-to-person sharing becomes trackable, it could be as important as word-of-mouth marketing.
By Wendy Parish • Jan. 7, 2015 -
The world's most recognizable logos, re-imagined
Israeli designer wants to rethink how you see fashionable brand logos.
By Mattie Quinn • Jan. 7, 2015 -
Deep DiveHow marketers across industries utilize Instagram
Here's a peek into how marketers at retail, food, and tech brands use the photo-sharing app to build an audience.
By Wendy Parish • Jan. 7, 2015 -
Facebook video helps Cosmo Mag reach 200% increase in engagement rates
Magazine's "Hacksmopolitan" videos generated 53% more shares than other FB posts.
By Wendy Parish • Jan. 5, 2015 -
Jose Cuervo got very creative with its New Year's commercial
Brand plays "Auld Lang Syne" with tequila bottles.
By Wendy Parish • Jan. 4, 2015 -
Bud Light's new labels offer '12-ounces of inspiration'
As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles.
By Wendy Parish • Jan. 4, 2015 -
New 'While You Were Away' feature gives tweets longer life
The feature compiles top tweets since the user last logged in as a way to cut through noise on Twitter.
By Wendy Parish • Jan. 4, 2015 -
McDonald's rebrands, will keep 'I'm Lovin' It' tagline
Chain set to rejuvenate brand in 2015 to combat falling revenue.
By Wendy Parish • Jan. 4, 2015 -
Deep Dive
5 digital marketing trends to watch in 2015
It's a new year--here are some things to watch out for.
By Mattie Quinn • Jan. 4, 2015 -
Twitter account calls out 'brands saying bae'
Twitter account pokes fun of brands trying to sound hip by using slang.
By Wendy Parish • Dec. 29, 2014 -
Successful beta leads to opening of Promoted Pins to all Pinterest partners
Reservation-based Promoted Pins will be available Jan 1.
By Wendy Parish • Dec. 29, 2014 -
Deep Dive
The 10 most read stories on Marketing Dive in 2014
Before heading into 2015, here are our most popular stories of 2014.
By Mattie Quinn • Dec. 28, 2014 -
Hacking incident shoots 'The Interview' to number 1 on Google Play
Sony mends ties with rivals Microsoft and Google to bring the movie to viewers.
By Wendy Parish • Dec. 25, 2014 -
Corning and the MythBusters aren't afraid of the long-form pre-roll
The 10 minute spots have gotten 2.5 million views so far.
By Wendy Parish • Dec. 23, 2014 -
Datalogix is Oracle's latest buy to boost marketing cloud
The offline data powerhouse's relationship with Facebook was a key factor in acquisition.
By Wendy Parish • Dec. 22, 2014
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