Social Media: Page 219
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Coke's #MakeItHappy campaign halted following Gawker mess
What began as a light-heartened social marketing campaign turned sour quickly.
By Carolyn Heneghan • Feb. 5, 2015 -
Instagram follows Vine's lead with looping video
Looping feature opens up opportunities for advertisers and new creative ideas.
By Wendy Parish • Feb. 5, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Twitter's 'Quick Promote' hopes to inspire impulse buys from SMBs
New feature allows businesses to promote most popular tweets directly from analytics page.
By Wendy Parish • Feb. 5, 2015 -
iHeartMedia joins publisher trend with launch of branded content studio
"iHeartMedia Soundboard" will show us how branded content teams will work in radio.
By Wendy Parish • Feb. 4, 2015 -
Instagram is on the hunt for journalists
Social platform wants to build editorial team to boost marketing.
By Wendy Parish • Feb. 4, 2015 -
Ad networks not quite ready for weed advertisers
Weed-focused tech companies hope to fill the void major networks have left.
By Wendy Parish • Feb. 3, 2015 -
Promoted tweets to start appearing outside of Twitter
Paid Twitter messages will appear on third party sites like Flipboard and Yahoo Japan.
By Wendy Parish • Feb. 3, 2015 -
In-store displays have heavy impact on Super Bowl purchases
Survey shows impulse buys in the aisles of a store were persuaded by eye-catching Super Bowl displays.
By Wendy Parish • Feb. 3, 2015 -
The Super Bowl ad winner is: Always' #LikeAGirl
Spot generated the most engagement and sharing of any Super Bowl spot.
By Wendy Parish • Feb. 3, 2015 -
Nationwide explains why it bummed everyone out at the Super Bowl
Insurance company says social media backlash is worth raising awareness about preventable and accidental deaths.
By Wendy Parish • Feb. 2, 2015 -
McDonald's promises to give away every item advertised during the Super Bowl
Fast food chain will award everything from a Toyota Camry to a bunch of Snickers.
By Wendy Parish • Feb. 2, 2015 -
Use of hashtags in Super Bowl commercials dropped in 2015
Only half of the commercials during the big game mentioned hashtags.
By Wendy Parish • Feb. 2, 2015 -
Deep Dive
New England Patriots won the Super Bowl, but who won Twitter?
Study shows which NFL brands have the strongest Twitter following.
By Wendy Parish • Feb. 2, 2015 -
Adult site sees 20% spike in traffic during winter storm Juno
Pornhub is increasingly using user data and breaking news to develop marketing content.
By Wendy Parish • Feb. 2, 2015 -
Brands try out first Instagram ads available during the Super Bowl
Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men.
By Wendy Parish • Jan. 30, 2015 -
Could Tumblr bring in more brands with new blogging features?
New features make editing and long-form content easier.
By Wendy Parish • Jan. 30, 2015 -
Deep Dive
Friday Roundup: Blizzard marketing, Snapchat's ambitions, and the Super Bowl
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Jan. 29, 2015 -
Did Burger King's tweet go too far?
Twitter account tweeted a tongue-in-cheek joke about McDonald's CEO stepping down.
By Wendy Parish • Jan. 29, 2015 -
Fotolia
Social marketing technology tops most CMOs' investment list
Up to 80% plan to use the technology to engage customers in the next 3 to 5 years.
By Wendy Parish • Jan. 29, 2015 -
Facebook exceeds analyst expectations in Q4 thanks to mobile and video
Facebook saw a 49% increase in revenue to $3.58 billion in Q4.
By Wendy Parish • Jan. 29, 2015 -
AT&T brings first scripted show to Snapchat
"SnapperHero" will air episodes exclusively on the messaging app.
By Wendy Parish • Jan. 29, 2015 -
Kik, the lesser-known messaging app, boasts higher engagement rate than Snapchat
As the app hits 200M, low profile CEO dismisses other metrics like monthly active users.
By Wendy Parish • Jan. 29, 2015 -
The reigning champ of social media is...Home Depot
Sprinklr ranked social presence of 18 major retailers.
By Wendy Parish • Jan. 28, 2015 -
Snapchat's 'Discover' teases a new way to tell stories
Brands like CNN, Yahoo, and ESPN utilized Snapchat to cover winter storm Juno on Tuesday.
By Wendy Parish • Jan. 27, 2015 -
Facebook wants advertisers to ditch the click for 'Conversion Lift'
New measurement focuses on sales driven by ads, rather than just click-throughs.
By Wendy Parish • Jan. 27, 2015
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