Social Media: Page 218
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New York GOP the latest to make inappropriate '50 Shades' reference
Party photoshopped Al Sharpton and NYC mayor Bill de Blasio into an ad that mimics the sexually charged R-rated blockbuster.
By Wendy Parish • Feb. 17, 2015 -
Brands slow to test out Twitter native video
Just a few brands and high-profile accounts have begun to dip toes into Twitter's new feature.
By Wendy Parish • Feb. 17, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook photo posts reportedly only have a 4 percent organic reach
Photo posts on Facebook now have the lowest organic reach, with video posts performing twice as well.
By Wendy Parish • Feb. 16, 2015 -
WhoSay is helping fuel the growth of celebrity branded content
As native advertising continues to rise in popularity, the platform is championing native celebrity social campaigns.
By Wendy Parish • Feb. 16, 2015 -
Pinterest halts all affiliate link activity
Move reportedly comes right before launch of 'Buy' button.
By Wendy Parish • Feb. 16, 2015 -
Win for weed: Apple allows pot apps into App Store
Cannabis social app MassRoots led a petition to open up the App Store to pot-related apps.
By Wendy Parish • Feb. 13, 2015 -
Family-friendly brands jump on 'Fifty Shades of Grey' marketing bandwagon
A book that sold 100 million copies is hard to ignore -- despite strong sexual content.
By Wendy Parish • Feb. 12, 2015 -
Facebook wants to 'hypnotize' users with new style of ads
Cinemagraphs will start appearing as ads in the newsfeed soon.
By Wendy Parish • Feb. 12, 2015 -
Apple partners with Pinterest to market iOS apps
'App pins' will include an 'install' button to download the iOS directly from Pinterest's platform
By Wendy Parish • Feb. 12, 2015 -
Technical glitch or not, Netflix hits marketing gold with 'House of Cards' release
The incident shows that sometimes the best marketing is accidental.
By Mattie Quinn • Feb. 12, 2015 -
What's your Facebook ad's 'Relevancy Score?'
The score will help advertisers see how certain ads will perform to the intended audience.
By Wendy Parish • Feb. 11, 2015 -
Niche, a startup that connects social media influencers with brands, has been acquired by Twitter
Niche will help boost Twitter's original content production.
By Wendy Parish • Feb. 11, 2015 -
After 'dark social' cleanup, Facebook sees jump in mobile referral traffic
New data from Bitly shows that unidentified traffic dropped from 12% to 1% after Facebook app update on iOS.
By Wendy Parish • Feb. 10, 2015 -
Twitter engagement grew 105% for big brands in Q4
Study found that companies on Interbrand's 100 Best Global Brands grew followers by 38% in 2014.
By Wendy Parish • Feb. 10, 2015 -
General Electric turns focus from Vine to Snapchat
Companies are starting to feel a culture shift on Vine, and are putting more resources in developing Snapchat content.
By Wendy Parish • Feb. 10, 2015 -
Target shows exactly what multi-platform campaigns can look like with Grammy's #MoreMusic
A live commercial concert during The Grammy's with Imagine Dragons has been spread out into a social campaign that lives beyond the show.
By Wendy Parish • Feb. 9, 2015 -
Adidas takes advantage of Twitter's new Group DM feature
Brand is first to utilize the new feature for a soccer-themed promotion.
By Wendy Parish • Feb. 9, 2015 -
Gawker: Not sorry for imploding Coke social media campaign
The publisher pushes back on the idea that it acted like a bully.
By Mattie Quinn • Feb. 9, 2015 -
Honda signs on for an integrated campaign during Yahoo's season of 'Community'
The automaker's campaign will run alongside season six of the show.
By Wendy Parish • Feb. 9, 2015 -
Get ready for even more original programming on Facebook
The NFL, ABC News, Access Hollywood, and popular YouTube channels are all creating original content for the social network.
By Mattie Quinn • Feb. 9, 2015 -
Twitter's CEO takes tougher stance on trolls
Dick Costolo understands abuse is causing core users to leave.
By Wendy Parish • Feb. 6, 2015 -
LinkedIn sees 44% jump in revenue year over year
Boost in hiring business helped LinkedIn sustain 50% revenue growth in each of the last three quarters.
By Wendy Parish • Feb. 5, 2015 -
Dollar Photo Club, modified by Education Dive
Despite slow user growth, Twitter reports record earnings
Revenue was $479 million in Q4—up 32% from Q3.
By Wendy Parish • Feb. 5, 2015 -
Deep Dive
Friday Roundup: Twitter making moves and a Super Bowl hangover
These are the 'need to know' stories of the week.
By Mattie Quinn • Feb. 5, 2015 -
Google deal raises Twitter's social capital
Social media marketers rejoice: Tweets are now about to get better shelf life.
By Mattie Quinn • Feb. 5, 2015
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